Shout! Communications was set up in 2003 by former national broadcast journalists, Catherine Bayfield and Keren Haynes. Catherine and Keren trained together as radio journalists, and crossed paths many times as they both worked their way up from regional radio to the national newsrooms of the UK’s most watched TV and radio news programmes. On leaving broadcast news they worked together at Firefly Communications before setting up and establishing Shout! Communications as one of London’s leading broadcast PR agencies.
Catherine Bayfield
Before moving into broadcast PR Catherine was a Senior Producer at GMTV, where she was responsible for deciding which items went into the main programme and "made air" on LK Today. At London Tonight she was Head of Planning. She has also worked as a producer/guest booker at Sky News and was the producer of The Richard Littlejohn show on Sky One. Catherine began her career in regional radio and spent a number of years working for regional TV.
What makes Catherine shout: broadcasters that run the story but don’t give you a brand mention, SW trains and bad grammar and spelling.
What makes Catherine smile: Cornwall, black coffee first thing and shoes
Favourite radio: BBC Radio 4’s Today programme because it sets the news agenda for the day and Talk Sport when Chelsea plays.
Favourite TV programme: Guilty secret is TOWIE but you’ll only catch me watching news!
Favourite website: Digitial Spy for show biz gossip
Keren Haynes
Keren was a Senior Broadcast Journalist in the BBC’s Business Unit. You could have heard her on Radio 4’s Today Programme, Radio 5’s Drivetime and Radio 2’s Johnny Walker programme as well as BBC1 summaries, News 24 and BBC World Service TV. Prior to the BBC she worked as Business Producer, and then a News Editor at ITN.
At Sky TV Keren was a general reporter and she read the news on Central West in Birmingham. She has worked as a journalist in the Middle East and Hong Kong but first cut her teeth in broadcasting in local radio.
What makes Keren shout: Journalists that drop a story last minute (although I did the same myself when I worked in broadcast news), missing the last tube home and not getting Olympic tickets.
What makes Keren smile: perfectionists who live up their name, Thursday nights out and securing the Today programme again.
Favourite Radio: Today programme to wake up to, Capital Radio for a sing-along and BBC Five Live for news of a breaking story.
Favourite TV: Downton Abbey, Channel 4’s Friday Night Dinner and the BBC’s News At Ten.
Favourite Website: Owners’ Direct for holidays, Skyscanner for holiday flights , Tops Table for going out.
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