Posts by Alex Hesketh
Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.
Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?
We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.
Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.
We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.
In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.
Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.
Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.
Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.
Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.
Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.
Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.
Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.
Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.
Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.
When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.
If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.
With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.
Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.
The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.
Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…
Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.
Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.
To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.
Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.
Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:
In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.
Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.
Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes
Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.
Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.
Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:
Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:
If your client wants coverage on TV and online then video is your new best friend.
Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.
Free Workshops, Courses, and Media Training for PR Professionals. Take a look!
2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.
In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.
Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016
Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.
Radio 4’s Woman’s Hour programme has just celebrated its 70th birthday.
It’s true; millennials just aren’t watching TV news anymore.