Posts by Arthur Perkins
by Arthur Perkins
Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.
Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.
Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.
Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching your January health stories.
Find out more about media training and why it has become paramount to preparing a spokesperson for media interviews.
An expert look at the impact of video on Christmas promotion
Learn from the mistakes that the Shout! broadcast experts have seen to ensure your next radio campaign maximises coverage.
Broadcast PR advice from the experts – after the PM was caught out with the mic on find out how to avoid saying too much to journalists.
Expert broadcast PR advice on why getting coverage on community radio stations could boost your media relations campaign.
Our top tips on how to boost coverage for your media relations campaign.
Need help to news hijack? Top tips from broadcast journalists
Struggling to get a good ROI on your broadcast PR activities? It might be time to reach out to a qualified broadcast PR consultancy to get better results.
When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.
Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.
Global’s Showbiz Editor, Charlie Girling, shares her top four media relations tips on how to secure coverage on Global.
The Evening Standard’s new TV channel London Live will be launching on March 31, and it’s being hyped as one of the most important launches in the UK.
For media relations, securing broadcast PR opportunities with LBC has always been notoriously difficult, but the rewards are worth the effort.
Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013. At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.