Posts by Arthur Perkins

RAJAR Q3 2017 – what does it mean for radio?
31.10.17

by Arthur Perkins


Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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Shout! Communications’ Big Talk
30.09.16
You may well have attended one of our many Small Talks, which feature individual speakers from the world of broadcast news and daytime programming. Ou...
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The perfect spokesperson for broadcast PR
17.12.15
A spokesperson can make or break a campaign. Who you’re trying to target and what sort of image you’re trying to create are crucial questions to a...
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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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What broadcast PR spokespeople can learn from the Strictly Come Dancing audience!
11.11.15
by Keren Haynes, Shout! Co-Founder. I was lucky enough to be part of the Strictly Dancing audience last weekend – thank you to the producer who i...
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Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
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How to make your broadcast PR story less commercial
24.09.15
The aim of every broadcast PR interview is to get at least a brand mention and/or communicate a key message. Journalists however, do not like heavily ...
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Video camera close up
Things to consider when commissioning a broadcast PR video
08.09.15
Video is everywhere! Mobile technology means videos can be accessed anytime, anywhere. Consumers have so much choice, making them pickier about wha...
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What makes a good broadcast PR news story?
10.08.15
Anything can be news, but not everything is newsworthy. Who, What, Where, When, Why, How? - These are the 6 elements that form a news story. The...
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Jim Naughtie
How to get a celebrity on the Today Programme
10.06.15
Hard news, politics and business.....think BBC Radio 4's Today programme and those sorts of topics dominate the running order most days. Think then ho...
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greenscreen
The Power of using Green Screen for Video Production
11.02.15
Green Screen: everybody has heard of it, but why should you bother using it for video production? In short, green screen is a simple and inexpensiv...
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Celebrity spokespeople: why we love them and hate them
05.02.15

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

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How to: Use the Report-it app
20.01.15

Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.

 

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Broadcast PR Advice: How to make your health stories stand out in January
05.01.15

Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching  your January health stories.

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Top Broadcast PR tips from the BBC Head of Sport (English Regions): Charles Runcie
10.12.14
  The BBC Head of Sport. English regions has recently given a talk to PR practitioners at Shout! about how you can make your story stand ...
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Media Training: The Importance of Preparation
24.11.14

Find out more about media training and why it has become paramount to preparing a spokesperson for media interviews.

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The impact of video on Christmas promotion
19.11.14

An expert look at the impact of video on Christmas promotion

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broadcast PR campaign
The biggest radio campaign mistakes (and how to avoid them)
13.10.14

Learn from the mistakes that the Shout! broadcast experts have seen to ensure your next radio campaign maximises coverage.

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David Cameron
Broadcast PR advice: How not to be caught out by the microphone
29.09.14

Broadcast PR advice from the experts – after the PM was caught out with the mic on find out how to avoid saying too much to journalists.

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Broadcast PR advice: Why PR’s shouldn’t dismiss community radio stations.
16.09.14

Expert broadcast PR advice on why getting coverage on community radio stations could boost your media relations campaign.

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Broadcast PR advice: How to double up your coverage on radio and TV
08.09.14

Our top tips on how to boost coverage for your media relations campaign.

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PR campaign
Media relations: how to newsjack broadcast news to your advantage
11.08.14

Need help to news hijack? Top tips from broadcast journalists

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Broadcast PR consultancy
How to tell it’s time to hire a broadcast PR consultancy
12.05.14

Struggling to get a good ROI on your broadcast PR activities? It might be time to reach out to a qualified broadcast PR consultancy to get better results.

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broadcast PR investment
Why every PR budget needs a broadcast PR investment
22.04.14

When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.

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PR video
Integrated PR campaigns – how to successfully include broadcast PR
14.04.14

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

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Top media relations tips from Global Radio’s Showbiz Editor, Charlie Girling
17.02.14

Global’s Showbiz Editor, Charlie Girling, shares her top four media relations tips on how to secure coverage on Global.

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New TV Station – London Live
12.02.14

The Evening Standard’s new TV channel London Live will be launching on March 31, and it’s being hyped as one of the most important launches in the UK.

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LBC to go National – What this means for media relations
07.02.14

For media relations, securing broadcast PR opportunities with LBC has always been notoriously difficult, but the rewards are worth the effort.

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Best viral videos of 2013
19.01.14

Shout! Communications prides itself on innovative use of video. The power of video has never been as strong as it has been in 2013. At Shout!, 2013 has seen us create humorous videos, informative and educational films, live event coverage and emotional charity videos.

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