Posts by Catherine Bayfield

End of an era – fond farewell to The London TV Centre
10.04.18

by Catherine Bayfield, Co-Director


From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Lorraine live…long may the format continue
01.10.15
They say it’s never good to go back, so it was with some trepidation that I queued up outside London Studios in Waterloo to join a studio audience w...
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HOW TO PREVENT GETTING “BRAIN FADE” ON AIR
02.03.15

Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air?

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Blog two
Broadcast PR advice: A guide to case studies
17.11.14

Broadcast PR advice from the Experts – Essential reading if you are planning on using case studies in your next campaign.

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Radio Faders
Failsafe guide to getting broadcast PR coverage over Christmas!
29.10.14
Timing  Don’t start too early. We know that the shops have been full of Christmas goodies for weeks now but the general rule among most broadcaste...
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Canon C100
Media Training… Why bother?
20.10.14

Find out why media training is essential if you want your spokesperson to get the most out of their broadcast interview.

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Canon C100
The worst PR video mistakes to avoid
22.09.14

Read this blog to discover where PR video goes wrong – and how to do it right.

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Media Training: The perfect spokesperson for broadcast
04.08.14

Media Training tips to help you become the perfect broadcast spokesperson

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Broadcast PR event ideas
Top 10 autumn/winter-themed broadcast PR story ideas for consumer brands
30.06.14

Hooking your next broadcast PR story idea onto an upcoming seasonal event will greatly increase the chance of it getting covered.

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Broadcast PR coverage
Expert tips to help your broadcast PR budget go further
16.06.14

By investing wisely, you can make even a small broadcast PR budget go a long way.

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Debunking the great corporate video myth (it doesn’t have to be boring!)
27.05.14

Avoid making your next corporate video a yawn-fest. Follow these tips to guarantee an engaging video for your brand.

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Online video viewing habits – what latest figures tell us
04.04.14

Latest research and an announcement from Channel 4 reveal interesting points about online viewing habits – useful reading for anyone considering video production.

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PR campaign
Why less is more with PR coverage – but sometimes broad is best
24.03.14

Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.

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Shout! Communications Video Summit 2014 – for PR agencies and in-house communications staff
17.03.14

Find out more about Shout! Communications’ Video Summit for PR agencies and in-house communications staff being held on April 3rd.

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Radio day
What is a radio day?
25.01.14

Usually, radio days involve both pre rec and live interviews across on average around 15 stations in one morning.

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How to: Get the most from your spokesperson on radio
20.01.14

Competing for air-time in increasingly crowded radio space is an ongoing challenge for PR agencies seeking editorial coverage.

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Shout! learns a lesson from the Duchess of Cambridge
17.01.14

Shout! spent a week by the sea in Southampton to help secure coverage for Princess Cruises as they launched their new ship Royal Princess.  All cruise ships have a Godmother, and Royal Princess was officially named by the Duchess of Cambridge, who cut the rope to break the traditional bottle of champagne on the ship’s hull.

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Video camera outside
The changing power of online video
15.01.14

In business, online video content has struggled to be taken seriously.  In fact, the video content for brands has evolved into a major new force of social networking that is either directly profitable or brand-building.

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media relations tips
Five reasons why online video is so effective
13.01.14

As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.

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