Posts by Keren Haynes

Small Talk with Scott Beasley
05.12.18

The latest speaker in our long running series of Small Talks was Scott Beasley, Assistant Editor for Sky News’ “Ian King Live” programme.   The FTSE 100, macro economics, interest rates, smaller companies, technology and interesting characters are just some of the topics that float the “Ian King Live” boat.

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What you should know about Broadcast PR
20.11.18

Broadcast PR. You hear us talk about it a lot- after all it’s what we live and breathe- but do you know what it actually is?  

 

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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Why you should consider using vox pops in your PR campaign
03.01.18

By Keren Haynes, Co-Director


No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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Big Talk November 2017: ITV News, Good Morning Britain and the One Show
16.11.17

by Keren Haynes, Co-Director


Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

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Video Production: On the road – surviving a 3 day (with no sleep) shoot
05.10.15
Loads of spare batteries, sleeping bags, sea sickness tablets, torches, wipes and snack bars….just some of the extras our production team needed for...
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How to get more broadcast PR airtime this Summer
03.08.15
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school...
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A Good Case For B-roll
31.03.15
B-roll is sometimes dismissed as expensive and of little value – but use it wisely and the return on investment can be massive. Shout! has recently...
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Eddie Izzard
Broadcast PR- Nine Celebrities That UK Media Loves
25.02.15
Without doubt the UK media loves a bit of celebrity sparkle and having a big name tied to a broadcast PR campaign WILL result in more coverage. Whe...
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Radio day
The no fail guide to planning a radio day
06.10.14

Essential advice from broadcast experts – read to make sure your next radio day goes without a hitch

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Video camera outside
Video production trends to keep you on the cutting edge
18.08.14

See examples of the latest video production trends and find out how you can use them in your next video.

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broadcast PR coverage
Expert advice – top tips from ex-journalists on securing broadcast PR coverage
14.07.14

Need help securing broadcast PR coverage? Get tips and advice from ex-journalists.

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Broadcast PR coverage
Three first time broadcast PR mistakes to avoid
07.07.14

Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.

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hand on keyboard
Tips for creating a survey to secure broadcast PR coverage
02.06.14

Surveys are a great way to get your PR story covered – but to get maximum broadcast PR coverage, ensure you’re asking the right questions.

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media relations tips
The icing on the media relations cake – the trick that will help you secure the best broadcast PR coverage
19.05.14

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

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media training
Thinking like a journalist: Media relations tips to maximise broadcast PR coverage
07.05.14

Need help securing broadcast PR coverage? Our media relations tips will help you think like a journo and maximise exposure for your next story.

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broadcast PR campaign
The worst broadcast PR disasters (and how to avoid them)
28.04.14

Making a mistake on-air can be embarrassing – and costly – but there are simple tricks for avoiding some of the most notable broadcast PR disasters.

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B-roll
B-roll – how can you justify the spend if you can’t guarantee the results
31.03.14

No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.

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broadcast PR campaign
Radio, TV or online: Which one is right for your broadcast PR campaign?
11.03.14
You need coverage for your broadcast PR campaign, but which medium is best? We look at radio, TV and online and the campaigns they’re best suited for.
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How to: Use celebrities and third party spokespeople
23.01.14

A great way to secure coverage for your story or brand on broadcast media can be to use a third-party spokesperson or celebrity to promote it.

 

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Channel 4’s Katie Razzall gives PRs top tips
18.01.14

Getting coverage on Channel 4 News can be tricky, as they operate differently to other news services – they’re not afraid to be gritty, to be different and to tackle issues other stations might shy away from.

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Video camera outside
How to: Produce the best corporate video
11.01.14

You might not feel inspired by the word corporate, but video is an increasingly popular way of communicating corporate messaging.

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How to: Have a successful BBC interview
08.01.14

Shout! was given these tips by a BBC regional radio presenter – and they’re very much along the lines of what we would tell our clients.

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B-roll
How to: Get almost guaranteed coverage on television
03.01.14

Shout! have produced hundreds of B-rolls and every client that has followed our two golden rules has seen their B-roll used on UK television.

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