Posts by Matt

Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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