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Posts by Rory Green

Tim Cunningham – Executive Producer of The Wright Stuff
04.07.17

Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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Matt Williams Small Talk
20.09.16

Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.

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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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greenscreen
Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
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What Happens In TV Planning Meeting?
16.02.16
By Arthur Perkins Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the mill...
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How to get your PR Podcast used by broadcasters
02.02.16

The Podcast first burst onto the scene in the 1980’s but enjoyed a huge boom at the turn of the Millennium as personal audio devices became more readily available. Podcasts started out as their own entity, with recordings and downloads often seen as a separate thing, mutually exclusive to radio. Radio has always been the first port of call for listeners, but the rise of the podcast has come about as a result of today’s fast paced lifestyle and the increasing demand for here and now technology.

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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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Rebirth of the podcast
30.11.15

By Catherine Bayfield

Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.

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media relations tips
Video Production: 17 hours filming onboard a boat!
12.10.15
As Shout! Communications’ videographer I have been asked to work on some interesting projects but our recent work supporting the charity Help for He...
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Broadcast PR: BBC Radio 1’s strategy to target a specific audience is working….slowly
24.08.15
BBC Radio 1’s strategy to focus on its younger audience exclusively, seems to be showing results…finally. Latest industry figures show radio DJ...
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QUIZ: “Is your broadcast PR story newsworthy?”
17.08.15
In a recent blog we talked about what makes a good broadcast PR news story and the factors you need to make one. News is by definition something new o...
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Why use video as part of your broadcast PR campaign?
06.05.15
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create vide...
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blog one
You’ve spent a lot of money on a celebrity spokesperson – how do you get your money’s worth?
30.04.15

You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.

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Glad
Broadcast PR: An insider’s view of being a campaign spokesperson
14.04.15
At Shout! Communications we're always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we...
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Top 10 PR event locations
09.04.15

Shout! gives its recommendations for the top ten filming locations in London.

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Camera
How broadcast newsrooms are changing in 2015
27.01.15

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

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Canon C100
Why you need to film your PR event
01.12.14
So the big night is finally here... the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you do...
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Canon C100
Understanding B-roll
03.11.14
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is?  And more importantly – why you should care?  Well, you...
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interviewer outside
Broadcast PR advice: Things PRs should never say to a journalist
01.09.14

Expert broadcast PR advice from a former journalist who reveals what broadcasters hate to hear from PRs.

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hand on keyboard
8 tips for enhancing your PR video in post-production
26.08.14

Our in-house editor explains what you can do in post production to lift your PR video.

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5 ways to ensure your PR video goes viral!
28.07.14

Find out how to create video for PR that will go viral and be shared by your target audience.

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Online PR video
How to make your online PR video stand out from the crowd
21.07.14

An online PR video is only successful if garners a ton of views. Find out how to create an engaging video that will be seen by as wide an audience is possible.

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Online PR video
3 time saving tips for better PR video production
23.06.14

Avoid wasting valuable time on your next PR video production project by following these three key time-saving tips.

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PR video
Getting started with PR Video
09.06.14

Taking on a PR video project for the first time? We’ve highlighted key tips and ticks from the pros to ensure it’s a success.

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media training
Why you shouldn’t be scared of outsourcing your broadcast PR
07.04.14

Don’t be frightened of outsourcing your broadcast PR – an experienced PR agency can often offer a huge range of skills, resources and experience.

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Radio anniversaries and why we should be celebrating
28.03.14

50 years ago today Radio Caroline began broadcasting, and 20 years ago 5 live went live. Find out more about radio in the UK in this blog.

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Video production trends
5 huge video production trends to consider before your next commission
05.03.14

Video content is more powerful than ever before as part of a PR strategy, but in order to produce something that will engage audiences and encourage them to share it’s important to be across video production trends.

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BVE event London
The future of video production in one easy blog
27.02.14

Shout! has been looking at the future of broadcast PR and video production at the annual BVE show.

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media training
19 new ways to secure TV coverage – essential reading for PRs
26.02.14

There a host of new local TV stations launching across the UK this year. We look at what type of TV coverage will be available.

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