Blog

Tips, thoughts and the latest happenings in broadcast: the Shout! blog keeps our followers up-to-date about what's happening on television, online and on radio.

Do as I say, not as I do! Appearing on Radio 4’s The Media Show
18.09.18
As predicted, despite having been a broadcast journalist for many years and media training spokespeople for almost as long, it’s still quite a nail...
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Turning the tables: media trainer prepares to go on air
11.09.18

Keren will appear on BBC Radio 4 tomorrow- she takes some leaves out of her own media training book in preparation!

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Dave Terris, Editor of Sky News Radio- Small Talk
06.09.18
We recently had the pleasure of hosting Dave Terris, Editor of Sky News Radio and IRN, at our latest Shout! Communications Small Talk networking eve...
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An uncertain future for local TV
31.08.18
The longest running local TV station in the UK will close today (31st August, 2018). Estuary TV will stop broadcasting to East Yorkshire and North Lin...
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Not so silly, silly-season
28.08.18

In some countries it is known as ‘Cucumber Time’, but in Britain it’s the silly season.  The term was coined in an edition of the Saturday Review published in 1861 and the phrase has just stuck.  We’re now at the tail end of the summer, the point when radio and TV programmes allow themselves to be more frivolous, but are you making the most of it?

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Professional Ghosting: When Clients Disappear
21.08.18

If you’ve ever been ‘ghosted’ by a date, then you’ll know how awful it feels and how it leaves you questioning what you may have done wrong. If you’ve experienced ‘ghosting’ in a professional sense, then you’ll also know that hurts too!   This week, we delve into the issue of what we’re calling “professional ghosting” and the way it could come back to haunt you. Chances are, you too know of a few professional ghosters…

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Andrew Dagnell, Head of UK Specialists at ITV- Small Talk
15.08.18
Shout! Communications recently hosted a broadcast networking event with ITV’s Head of UK Specialists, Andrew Dagnell. Andrew was appointed by ITV in...
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Listening Figures Drop For Radio 4’s Today Programme
07.08.18

Radio 4’s Today programme is so often the icing on the cake in a broadcast PR campaign, so it could come as a shock to many of us in the industry to learn this flagship news show has suffered a fall in listening figures.

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Ways to work key messages and branding into a radio or TV interview
18.07.18

By Kate Fallis, Broadcast PR Consultant


So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.

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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Never work with children? Maybe you should consider it for PR projects!
03.07.18

by Catherine Bayfield, Co-Director


Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.  Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.

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BROADCAST PR TEAM ASSISTANT/RUNNER, circa £18,000
02.07.18
Established, specialist broadcast PR agency Shout! Communications, based in London just round the corner from ITN, is looking for an assistant to supp...
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Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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What caught our eye in radio and TV news this week
05.06.18

By Kate Fallis, Broadcast PR Consultant


There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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RAJAR Q1 2018 Results & Analysis
22.05.18

By Kate Fallis, Broadcast PR Consultant


The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.

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The Perfect Case Study for your Broadcast PR Campaign
15.05.18

By Arthur Perkins, Broadcast PR Consultant


Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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End of an era – fond farewell to The London TV Centre
10.04.18

by Catherine Bayfield, Co-Director


From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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Arti Lukha, News Editor ITV News – Small Talk
27.02.18

By Arthur Perkins, Broadcast PR Consultant


Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

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RAJAR Q4 2017 – figures proving radio is here to stay
20.02.18

By Arthur Perkins, Broadcast PR Consultant


The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Enhancing PR video
07.02.18

by Rory Green, Videographer


Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

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The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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The future of PR video
16.01.18

by Rory Green, Videographer


Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

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Chiyo Robertson, BBC World News TV – Small Talk
10.01.18

By Arthur Perkins, Broadcast PR Consultant


In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

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Why you should consider using vox pops in your PR campaign
03.01.18

By Keren Haynes, Co-Director


No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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videoproduction
Video Production trends to watch in 2018
19.12.17

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

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Our Top Picks – Shout! Communications’ best Broadcast Campaigns of 2017
12.12.17

by Alex Hesketh and Kate Fallis


It’s that time of the year when we all like to reminisce… here’s a run-down of our favourite broadcast campaigns of 2017.

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Sandy Smith – Editor, The One Show
05.12.17

by Alex Hesketh


Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.

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Richard Gaisford – Chief Correspondent, Good Morning Britain
28.11.17

by Kate Fallis


Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.

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Matt Williams – Head of Home News, ITV News
21.11.17

by Alex Hesketh, Broadcast Executive


Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.

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Big Talk November 2017: ITV News, Good Morning Britain and the One Show
16.11.17

by Keren Haynes, Co-Director


Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

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Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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RAJAR Q3 2017 – what does it mean for radio?
31.10.17

by Arthur Perkins


Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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What makes perfect PR research?
24.10.17

by Catherine Bayfield, Co-Director at Shout! Communications


What would PR practitioners do without research? Some would say research has had its day, but we know that newsrooms short of resources no longer have the budget to fill every bulletin with investigative or breaking news stories. Often they’re grateful for some engaging content.

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Producing a shoot abroad
10.10.17

by Arthur Perkins, Broadcast PR Consultant.


Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

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Let’s get excited about podcasts
04.10.17

Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?

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Making your PR podcast popular
26.09.17

We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.

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How to avoid pestering journalists
12.09.17

Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.

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The power of the fully integrated campaign
05.09.17

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

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Anthony Scaramucci: a media training nightmare
29.08.17

In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism
22.08.17

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio
15.08.17

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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Getting your PR Podcast Noticed
08.08.17

Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.

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News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Who should be my broadcast spokesperson?
25.07.17

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

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Can effective media training be done remotely?
18.07.17

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

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What makes good broadcast media training?
12.07.17

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

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Martin Frizell – Editor of ITV’s This Morning
10.07.17

Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.

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Ronan Hughes – Output Editor at Sky News
10.07.17

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

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Tim Cunningham – Executive Producer of The Wright Stuff
04.07.17

Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.

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6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Podcast power: the perfect PR podcast
30.05.17

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Podcast power: from dying format to cultural dominance
09.05.17

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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The Nightly Show – did ITV’s primetime gamble pay off?
25.04.17

Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.

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Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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When a big story breaks…
04.04.17

Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR
15.03.17

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

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A Streaming Success!
08.03.17

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

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The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

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Capturing your event on video
21.02.17

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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6 Top Tips for Selling in Online
14.02.17

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

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11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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How to make the most of an outsourced radio day
31.01.17

Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:

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How can video boost PR coverage?
24.01.17

If your client wants coverage on TV and online then video is your new best friend.

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Shout! Small Talk – Tim Collins, Senior Producer of The Jeremy Vine Show
17.01.17
By Kate Fallis We were lucky enough to host Tim Collins, Senior Producer of The Jeremy Vine Show at one of our Shout! Small Talks. The programm...
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Trends for Broadcast PR Media Relations 2017
10.01.17
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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3 Video Trends to watch out for in 2017
03.01.17
By Rory Green 2016 saw the continued rise in popularity of online video content. Video is now so popular that it is predicted that in 2017 vide...
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How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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Shout! Communications’ Top 10 Campaigns of the Year
14.12.16
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
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Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
06.12.16
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
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What’s on at Shout! this Winter…
29.11.16

Free Workshops, Courses, and Media Training for PR Professionals. Take a look!

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The BBC World Service: a bold expansion against the grain
22.11.16

2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.

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What Makes a Good Radio Story?
15.11.16
By Kate Fallis So you want to know what makes a good radio story? Well, it all really depends on who your audience is. It seems like quite an o...
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Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information
01.11.16

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online
31.10.16

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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Alex Chandler, ITV News: The Changing Landscape of Broadcast News
24.10.16

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

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Woman’s Hour Celebrating 70 Years! The Evolution of a British Institution
20.10.16

Radio 4’s Woman’s Hour programme has just celebrated its 70th birthday.

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