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Blog

Tips, thoughts and the latest happenings in broadcast: the Shout! blog keeps our followers up-to-date about what's happening on television, online and on radio.

6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Podcast power: the perfect PR podcast
30.05.17

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Podcast power: from dying format to cultural dominance
09.05.17

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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The Nightly Show – did ITV’s primetime gamble pay off?
25.04.17

Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.

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Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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When a big story breaks…
04.04.17

Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR
15.03.17

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

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A Streaming Success!
08.03.17

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

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The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

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Capturing your event on video
21.02.17

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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6 Top Tips for Selling in Online
14.02.17

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

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11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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How to make the most of an outsourced radio day
31.01.17

Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:

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How can video boost PR coverage?
24.01.17

If your client wants coverage on TV and online then video is your new best friend.

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Shout! Small Talk – Tim Collins, Senior Producer of The Jeremy Vine Show
17.01.17
By Kate Fallis We were lucky enough to host Tim Collins, Senior Producer of The Jeremy Vine Show at one of our Shout! Small Talks. The programm...
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Trends for Broadcast PR Media Relations 2017
10.01.17
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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3 Video Trends to watch out for in 2017
03.01.17
By Rory Green 2016 saw the continued rise in popularity of online video content. Video is now so popular that it is predicted that in 2017 vide...
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How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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Shout! Communications’ Top 10 Campaigns of the Year
14.12.16
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
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Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
06.12.16
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
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What’s on at Shout! this Winter…
29.11.16

Free Workshops, Courses, and Media Training for PR Professionals. Take a look!

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The BBC World Service: a bold expansion against the grain
22.11.16

2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.

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What Makes a Good Radio Story?
15.11.16
By Kate Fallis So you want to know what makes a good radio story? Well, it all really depends on who your audience is. It seems like quite an o...
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Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information
01.11.16

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online
31.10.16

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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Alex Chandler, ITV News: The Changing Landscape of Broadcast News
24.10.16

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

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Woman’s Hour Celebrating 70 Years! The Evolution of a British Institution
20.10.16

Radio 4’s Woman’s Hour programme has just celebrated its 70th birthday.

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The Changing Landscape of Broadcast News
07.10.16

It’s true; millennials just aren’t watching TV news anymore.

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Shout! Communications’ Big Talk
30.09.16
You may well have attended one of our many Small Talks, which feature individual speakers from the world of broadcast news and daytime programming. Ou...
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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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Matt Williams Small Talk
20.09.16

Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.

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The Future of The Great British Bake Off
14.09.16
By Saskia Whelan   It's the news story that has undeniably rocked the nation. No, not David Cameron stepping down as MP, I'm talking about ...
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Small Talk with BBC Business Editor at Radio 4 & BBC Digital, Simon Hamer
06.09.16
  By Arthur Perkins   Shout! played host to a wonderfully insightful Small Talk with BBC Business Editor at Radio 4 & BBC Digit...
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How to Prepare Your Client For a Radio Day
30.08.16
By Arthur Perkins   Radio interviews are often hard won but they offer the most fantastic coverage in return once they’re clinched. So ho...
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What Sort of Video Do I Need as Part of a PR Campaign?
23.08.16
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
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Communicating Key Messages in a Radio Interview
16.08.16
By Claire Burgess   As a listener you take a news story at face value – it’s on air because it’s interesting content. But as a PR pro...
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3 Top Toys to Use in a PR Video
09.08.16
By Rory Green   If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign  As yo...
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Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
02.08.16
By Arthur Perkins   Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...
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How to Prepare a Spokesperson for a Radio Day
27.07.16
By Claire Burgess   Spokespeople come in all shapes and sizes, from the bold and brash, to the shy and the faint hearted. It’s up to the ...
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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Animated Video
13.07.16
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...
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How Can Video Boost Coverage in a PR campaign?
05.07.16
By Catherine Bayfield   If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style...
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Best PR Video Practices for Your Next Campaign
28.06.16
We’d like to share with you a little PR secret – our latest E-book:  Best PR Video Practices. Our advice is based on years of broadcast experien...
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What Does it Take to Get Your Story on a BBC One News Bulletin?
21.06.16
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
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How Do You Make a Journalist Interested in Your PR Story?
14.06.16
By Keren Haynes   The logic is obvious.  If you speak a foreign language fluently you will be able to communicate with the locals more eff...
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Branding: Why Less is More on TV and Radio
07.06.16
By Keren Haynes   Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...
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What’s the Difference Between the BBC and Commercial Radio Stations?
31.05.16
By Claire Burgess   You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full stea...
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Please take our QUIZ – and find out what Broadcast Personality you are!
24.05.16
What Broadcast Personality are YOU?? In the world of broadcast there are many different ways on lapping up your news and broadcast PR's are always ...
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Radio or TV: Which is Better?
13.05.16
By Arthur Perkins   Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...
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What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme
03.05.16
Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme. By Keren Haynes Ok, I get why it merits blanket news cove...
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WHAT DRIVES US MAD ABOUT MEDIA RELATIONS
26.04.16
By Catherine Bayfield We LOVE media relations.   Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, ...
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Freelance or agency – who should you use for video production?
19.04.16
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...
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Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
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What Happens In TV Planning Meeting?
16.02.16
By Arthur Perkins Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the mill...
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How to get your PR Podcast used by broadcasters
02.02.16

The Podcast first burst onto the scene in the 1980’s but enjoyed a huge boom at the turn of the Millennium as personal audio devices became more readily available. Podcasts started out as their own entity, with recordings and downloads often seen as a separate thing, mutually exclusive to radio. Radio has always been the first port of call for listeners, but the rise of the podcast has come about as a result of today’s fast paced lifestyle and the increasing demand for here and now technology.

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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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The perfect spokesperson for broadcast PR
17.12.15
A spokesperson can make or break a campaign. Who you’re trying to target and what sort of image you’re trying to create are crucial questions to a...
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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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Rebirth of the podcast
30.11.15

By Catherine Bayfield

Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.

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What broadcast PR spokespeople can learn from the Strictly Come Dancing audience!
11.11.15
by Keren Haynes, Shout! Co-Founder. I was lucky enough to be part of the Strictly Dancing audience last weekend – thank you to the producer who i...
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Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
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Video Production: 17 hours filming onboard a boat!
12.10.15
As Shout! Communications’ videographer I have been asked to work on some interesting projects but our recent work supporting the charity Help for He...
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Video Production: On the road – surviving a 3 day (with no sleep) shoot
05.10.15
Loads of spare batteries, sleeping bags, sea sickness tablets, torches, wipes and snack bars….just some of the extras our production team needed for...
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Lorraine live…long may the format continue
01.10.15
They say it’s never good to go back, so it was with some trepidation that I queued up outside London Studios in Waterloo to join a studio audience w...
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How to make your broadcast PR story less commercial
24.09.15
The aim of every broadcast PR interview is to get at least a brand mention and/or communicate a key message. Journalists however, do not like heavily ...
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Things to consider when commissioning a broadcast PR video
08.09.15
Video is everywhere! Mobile technology means videos can be accessed anytime, anywhere. Consumers have so much choice, making them pickier about wha...
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Broadcast PR: BBC Radio 1’s strategy to target a specific audience is working….slowly
24.08.15
BBC Radio 1’s strategy to focus on its younger audience exclusively, seems to be showing results…finally. Latest industry figures show radio DJ...
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QUIZ: “Is your broadcast PR story newsworthy?”
17.08.15
In a recent blog we talked about what makes a good broadcast PR news story and the factors you need to make one. News is by definition something new o...
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What makes a good broadcast PR news story?
10.08.15
Anything can be news, but not everything is newsworthy. Who, What, Where, When, Why, How? - These are the 6 elements that form a news story. The...
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How to get more broadcast PR airtime this Summer
03.08.15
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school...
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Broadcast PR: Production on board Britannia
24.07.15
Giving journalists everything they need on a plate was key to getting coverage for Britannia’s first foodie cruise around Britain. Shout! Communicat...
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Jim Naughtie
How to get a celebrity on the Today Programme
10.06.15
Hard news, politics and business.....think BBC Radio 4's Today programme and those sorts of topics dominate the running order most days. Think then ho...
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Why use video as part of your broadcast PR campaign?
06.05.15
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create vide...
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You’ve spent a lot of money on a celebrity spokesperson – how do you get your money’s worth?
30.04.15

You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.

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Glad
Broadcast PR: An insider’s view of being a campaign spokesperson
14.04.15
At Shout! Communications we're always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we...
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Top 10 PR event locations
09.04.15

Shout! gives its recommendations for the top ten filming locations in London.

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A Good Case For B-roll
31.03.15
B-roll is sometimes dismissed as expensive and of little value – but use it wisely and the return on investment can be massive. Shout! has recently...
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HOW TO PREVENT GETTING “BRAIN FADE” ON AIR
02.03.15

Lost for words. We’ve all been there at some time or other. But how much more excruciating is it to do it on air?

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Eddie Izzard
Broadcast PR- Nine Celebrities That UK Media Loves
25.02.15
Without doubt the UK media loves a bit of celebrity sparkle and having a big name tied to a broadcast PR campaign WILL result in more coverage. Whe...
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The Power of using Green Screen for Video Production
11.02.15
Green Screen: everybody has heard of it, but why should you bother using it for video production? In short, green screen is a simple and inexpensiv...
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Celebrity spokespeople: why we love them and hate them
05.02.15

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

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How broadcast newsrooms are changing in 2015
27.01.15

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

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How to: Use the Report-it app
20.01.15

Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.

 

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Broadcast PR Advice: How to make your health stories stand out in January
05.01.15

Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching  your January health stories.

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Top Broadcast PR tips from the BBC Head of Sport (English Regions): Charles Runcie
10.12.14
  The BBC Head of Sport. English regions has recently given a talk to PR practitioners at Shout! about how you can make your story stand ...
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Canon C100
Why you need to film your PR event
01.12.14
So the big night is finally here... the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you do...
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Media Training: The Importance of Preparation
24.11.14

Find out more about media training and why it has become paramount to preparing a spokesperson for media interviews.

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The impact of video on Christmas promotion
19.11.14

An expert look at the impact of video on Christmas promotion

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