Tips, thoughts and the latest happenings in broadcast: the Shout! blog keeps our followers up-to-date about what's happening on television, online and on radio.

Is broadcast PR expensive?

By Keren Haynes, Co-Director

Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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Video pre-production (and everything you should think about before the camera is even turned on!)

by Rory Green, Videographer

Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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Arti Lukha, News Editor ITV News – Small Talk

By Arthur Perkins, Broadcast PR Consultant

Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

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RAJAR Q4 2017 – figures proving radio is here to stay

By Arthur Perkins, Broadcast PR Consultant

The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal

by Catherine Bayfield, Co-Director

It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Enhancing PR video

by Rory Green, Videographer

Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

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The art of producing the perfect PR video

By Arthur Perkins, Broadcast PR Consultant

When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?

By Keren Haynes, Co-Director

Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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The future of PR video

by Rory Green, Videographer

Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

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Chiyo Robertson, BBC World News TV – Small Talk

By Arthur Perkins, Broadcast PR Consultant

In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

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Why you should consider using vox pops in your PR campaign

By Keren Haynes, Co-Director

No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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Video Production trends to watch in 2018

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

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Our Top Picks – Shout! Communications’ best Broadcast Campaigns of 2017

by Alex Hesketh and Kate Fallis

It’s that time of the year when we all like to reminisce… here’s a run-down of our favourite broadcast campaigns of 2017.

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Sandy Smith – Editor, The One Show

by Alex Hesketh

Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.

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Richard Gaisford – Chief Correspondent, Good Morning Britain

by Kate Fallis

Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.

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Matt Williams – Head of Home News, ITV News

by Alex Hesketh, Broadcast Executive

Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.

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Big Talk November 2017: ITV News, Good Morning Britain and the One Show

by Keren Haynes, Co-Director

Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

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Video editing tips for Broadcast PR

by Rory Green – Videographer

Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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RAJAR Q3 2017 – what does it mean for radio?

by Arthur Perkins

Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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What makes perfect PR research?

by Catherine Bayfield, Co-Director at Shout! Communications

What would PR practitioners do without research? Some would say research has had its day, but we know that newsrooms short of resources no longer have the budget to fill every bulletin with investigative or breaking news stories. Often they’re grateful for some engaging content.

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Filming a shoot abroad

by Rory Green, videographer at Shout! Communications.

While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Producing a shoot abroad

by Arthur Perkins, Broadcast PR Consultant.

Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

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Let’s get excited about podcasts

Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?

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Making your PR podcast popular

We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.

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How to avoid pestering journalists

Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.

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The power of the fully integrated campaign

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

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Anthony Scaramucci: a media training nightmare

In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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Getting your PR Podcast Noticed

Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.

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News Hijacking – How to get your brand in the media without a story

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Who should be my broadcast spokesperson?

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

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Can effective media training be done remotely?

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

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What makes good broadcast media training?

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

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Martin Frizell – Editor of ITV’s This Morning

Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.

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Ronan Hughes – Output Editor at Sky News

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

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Tim Cunningham – Executive Producer of The Wright Stuff

Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.

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6 top tips for appearing on camera

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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Top tips to make your next radio day a success

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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The next level of live-streaming
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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5 Media Training lessons from the General Election

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Podcast power: the perfect PR podcast

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Why the relationship between PRs and Journalists is so important

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Podcast power: from dying format to cultural dominance

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Running a PR story during a General Election

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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The Nightly Show – did ITV’s primetime gamble pay off?

Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.

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Small Talk – James Sillars, Senior Business Producer, Sky News

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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View from the top – enhancing your PR video with top shots, drones and helicopters

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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When a big story breaks…

Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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Every client is different… what does success mean to you?

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

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A Streaming Success!

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

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The perfect spokesperson

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

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Capturing your event on video

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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6 Top Tips for Selling in Online

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

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11 Top tips to get your PR video used! 
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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How to make the most of an outsourced radio day

Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:

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How can video boost PR coverage?

If your client wants coverage on TV and online then video is your new best friend.

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Shout! Small Talk – Tim Collins, Senior Producer of The Jeremy Vine Show
By Kate Fallis We were lucky enough to host Tim Collins, Senior Producer of The Jeremy Vine Show at one of our Shout! Small Talks. The programm...
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Trends for Broadcast PR Media Relations 2017
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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3 Video Trends to watch out for in 2017
By Rory Green 2016 saw the continued rise in popularity of online video content. Video is now so popular that it is predicted that in 2017 vide...
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How Social Media is Changing Broadcasting

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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Shout! Communications’ Top 10 Campaigns of the Year
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
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Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
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What’s on at Shout! this Winter…

Free Workshops, Courses, and Media Training for PR Professionals. Take a look!

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The BBC World Service: a bold expansion against the grain

2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.

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What Makes a Good Radio Story?
By Kate Fallis So you want to know what makes a good radio story? Well, it all really depends on who your audience is. It seems like quite an o...
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Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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Alex Chandler, ITV News: The Changing Landscape of Broadcast News

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

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Woman’s Hour Celebrating 70 Years! The Evolution of a British Institution

Radio 4’s Woman’s Hour programme has just celebrated its 70th birthday.

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The Changing Landscape of Broadcast News

It’s true; millennials just aren’t watching TV news anymore.

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Shout! Communications’ Big Talk
You may well have attended one of our many Small Talks, which feature individual speakers from the world of broadcast news and daytime programming. Ou...
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Video Streaming for PR Campaigns
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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Matt Williams Small Talk

Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.

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The Future of The Great British Bake Off
By Saskia Whelan   It's the news story that has undeniably rocked the nation. No, not David Cameron stepping down as MP, I'm talking about ...
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Small Talk with BBC Business Editor at Radio 4 & BBC Digital, Simon Hamer
  By Arthur Perkins   Shout! played host to a wonderfully insightful Small Talk with BBC Business Editor at Radio 4 & BBC Digit...
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How to Prepare Your Client For a Radio Day
By Arthur Perkins   Radio interviews are often hard won but they offer the most fantastic coverage in return once they’re clinched. So ho...
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What Sort of Video Do I Need as Part of a PR Campaign?
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
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Communicating Key Messages in a Radio Interview
By Claire Burgess   As a listener you take a news story at face value – it’s on air because it’s interesting content. But as a PR pro...
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3 Top Toys to Use in a PR Video
By Rory Green   If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign  As yo...
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Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
By Arthur Perkins   Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...
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How to Prepare a Spokesperson for a Radio Day
By Claire Burgess   Spokespeople come in all shapes and sizes, from the bold and brash, to the shy and the faint hearted. It’s up to the ...
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Post-Production Techniques

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Animated Video
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...
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How Can Video Boost Coverage in a PR campaign?
By Catherine Bayfield   If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style...
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Best PR Video Practices for Your Next Campaign
We’d like to share with you a little PR secret – our latest E-book:  Best PR Video Practices. Our advice is based on years of broadcast experien...
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What Does it Take to Get Your Story on a BBC One News Bulletin?
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
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How Do You Make a Journalist Interested in Your PR Story?
By Keren Haynes   The logic is obvious.  If you speak a foreign language fluently you will be able to communicate with the locals more eff...
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Branding: Why Less is More on TV and Radio
By Keren Haynes   Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...
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What’s the Difference Between the BBC and Commercial Radio Stations?
By Claire Burgess   You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full stea...
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Please take our QUIZ – and find out what Broadcast Personality you are!
What Broadcast Personality are YOU?? In the world of broadcast there are many different ways on lapping up your news and broadcast PR's are always ...
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Radio or TV: Which is Better?
By Arthur Perkins   Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...
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What is B-roll and why should you be interested?
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme
Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme. By Keren Haynes Ok, I get why it merits blanket news cove...
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By Catherine Bayfield We LOVE media relations.   Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, ...
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Freelance or agency – who should you use for video production?
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...
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Top Brush-offs Journalists Give PRs
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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