Shout! worked to promote the start of English apple season with a national and regional radio day and creative corporate video for English Apples’ social media pages.See full case study >
University of Love Island: How it can make or break Islanders’ future careers
Love Island; it’s one of ITV 2’s most popular reality television series, with producers scrolling through thousands of applications each year. While it may seem life in the villa is all things glamorous, it is indeed a big risk for these (mostly) everyday beautiful people to leave their full –time jobs and hope they stay in the series long enough to make an impact. Don’t get me wrong – most Islanders go on to make mega-bucks, but what about the ones that only hang on for a few days? Before we look at the successful future careers of the main attractions, we have to take a look at the ones who came in looking for love, but probably only left the show as unemployed.
You’d be forgiven for not remember Callum MacLeod (Callum who?!) after his five-day stint on the show. He was one of the originals, but his Welsh charm was never enough for him to manage a connection with any of the Love Island beauty queens. Poor Callum quit his job as an aircraft engineer to join the 2019 cast, but unfortunately that didn’t pay off for him.
And then there’s Elma Pazar… we had high hopes for her flirtations with popular Scot Anton, but it wasn’t meant to be after she was dumped from the Island just six days into her journey. While she’s managed to attract a few #ad deals since arriving back on home soil, Elma has since admitted she’s gone back to work at an Essex beauty parlour. But hey, she’s also caught the eye of TOWIE’s Jon Clark, so it wouldn’t be too far of a stretch to say we may see her on the reality show in the coming months.
The Love Island Graduates of 2019
So, who do we predict will make the most successful PR and presenting career from their appearance in the villa this year? The popularity of Tommy and Molly-Mae can’t be denied – we can already feel their Instagram DM’s filling up with #ad offers. Must admit, I’ve already been searching for Molly-Mae’s hair secrets and handily found a curling tutorial she filmed before going in! I expect there will be many more tutorials to come, but with some big brands and big money behind them!
Of course, we can also see many of the current Love Island contestants appearing on ITV shows in future. In fact, 26-year-old Amy Hart has already landed her first presenting gig on Loose Women – a show she has watched and admired since she was a little girl. While it may not make up for Curtis breaking her heart, I suspect it sure will help! We can definitely see Maura Higgins and Anton Danyluk first in line to present on ITV in the future as some of the most popular contestants, and we wouldn’t be surprised to see Amber up there too!
If we look back at the case of last season, Alex George, has been featured as resident doctor on This Morning and Good Morning Britain and Chris Hughes, as a big sports fan, is often featured on ITV Racing. Kem Cetinay often pops up on ITV’s morning shows as their entertainment correspondent and also co-presents the official Love Island podcast.
It might not come as a surprise that Love Island is currently the most popular show for the 16-34-year-old market, with a record 6 million viewers tuning in this series. However, the popularity of the show stems far beyond TV. The official Love Island app has more active users than Deliveroo, BBC News & Uber. With so much popularity there is great opportunity for brands to cash in as well, with the official clothing partner of series 5 I Saw It First reporting it has a 67% increase in sales month on month with last year. They also said they have a 60% increase in website traffic, with spikes after 9pm when the show is on air.
And what about the music featured on the show? Freya Ridings’ Lost Without You was the sound of last season (I’m not crying – you are!) and changed her career forever. Two of Freya’s other heart-wrenchingly honest songs featured during emotional moment and since then her career has gone from strength to strength.
If you’re wondering how you could use a celebrity in your campaign why not come along to our course Using Celebrities & Third Parties in a Broadcast PR Campaign or listen to our Using Celebrities podcast. You can of course always call us to discuss potential spokespeople on 02072407373.
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