Alex Hesketh
Alex Hesketh
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Blog Post

Getting your PR Podcast Noticed

Recently at Shout! Communications we have noticed a huge increase in the demand for engaging, well produced podcasts. On a recent Shout! post, which you can read here, we discussed why we think there’s been a renaissance in podcasting. In this blog we will look at some of the things you can do when planning a podcast to ensure the finished product attracts maximum attention.

As I always say, pre-production is one of the most important parts of a video production and this is also the case in the audio medium.

Whilst you may think it’s a good idea to get in a sound booth, hit record, and start chatting as soon as you can, this might not always result in something your audience really engages with. I would never recommend sticking rigidly to a script but it is always a good idea to have a plan. Some of the most interesting podcasts I have listened to combine different elements to keep the audience interested. We recently produced a podcast for MSD Animal Health where we discussed their Big Tick Project campaign (listen here). In this podcast we combine the presenter talking directly to the audience, alongside interviews with a guest on the phone and clips of natural sound. Certain parts were scripted, but the phone call was just a natural conversation, giving the podcast a more organic feel.

The plan does not have to be as complex as the one we had for MSD but even a few bullet points is better than nothing and will give the final recording some structure.  When recording your podcast try to get the very best audio quality possible. If the audio is poor then the audience will stop listening! Ideally you should record in a sound booth like the one we have at Shout! Communications. However if this is not possible then you should invest in a sound recorder or an external mic for a mobile device. You should also record in a quiet room, ideally avoiding being near hard surfaces such as a tiled floor and bare walls – sound bounces off hard surfaces and will give your recording an echo-like tone, which is avoided in a room with carpets and curtains.

So now you have your well produced podcast and are ready to unleash it to the world. You can upload it to iTunes and leaving it like that, or you could give further consideration on how to promote your podcast to get maximum coverage.

Here are a few things to think about:

  • iTunes suggestions work on algorithms (details of which are hidden to the public) but one massive factor is how many listens and subscribers the podcast has. In order to get more subscribers and listeners, you need to promote the podcast on every platform you have available, this includes social media, website and word of mouth.
  • Make sure people rate your podcast; the more subscribers, listeners reviews and ratings your podcast has the more chance it has of  getting on the hallowed ‘new and noteworthy’ section of iTunes, which is great for getting many more subscribers.
  • When uploading make sure your podcast is tagged correctly. This will mean that if people search for a key word related to your podcast, it should show up in the results.
  • Be clever about what category you upload your podcast into. Some categories will have hundreds of  podcasts. If you can choose a category with less competition then there is more chance of people finding it.
  • Take advantage of Google SEO. This means you could write a blog post for your website and include a link to the podcast on it. If done correctly then this post will appear higher up on a Google search thus giving the podcast more exposure.

Hopefully this has given you some food for thought about how to create a good podcast and get some great exposure for it. We are always on hand at Shout to share our expertise in podcast production so get in touch!

If you have an idea for a podcast you’d like to discuss, get in touch by calling us on 0207 240 7373 or email rory@shoutcommunications.co.uk.

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