Blog Post

Radio or TV: Which is Better?

Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if budgets and/or logistics are limited, and you have to pick one, which is better: radio or TV? In an ideal world you’d have both! But if you have to choose, you need to consider the story, audience and goals of the client before deciding which is the best fit for your campaign.

In this post, we compare TV versus radio for PR opportunities, exploring the advantages and disadvantages of each broadcast media platform.

Let’s look into the pros and cons of both, starting with radio…

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