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Shout! Communications’ Top 10 Campaigns of the Year

It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been looking back at some of our favourite ones.


NERC – ‘Nameourship’

Who can forget Boaty McBoatface, a campaign that went viral but began life as a radio day.  Shout! Communications was tasked with gaining radio and online coverage for the naming of the Natural Environment Research Council’s new ship. The campaign was infamously hijacked by the inventive British public as the ship was initially named ‘Boaty McBoatface’ – perhaps not quite what we had intended but amazing publicity for NERC!

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MSD Animal Health – The Big Tick Project

This project came about amid concerns that the UK is experiencing an increase in the prevalence of ticks and an associated rise in risk from tick-borne illness such as Lyme Disease, to both people and animals.   MSD Animal Health worked with the University of Bristol to produce the biggest study ever into dog ticks, in an effort  to help drive sales of Bravecto, a product for dogs that protects them from ticks.   Naturalist and TV presenter Chris Packham was employed to front the campaign, supported by Professor Richard Wall from the University of Bristol.   Coverage was extensive including multi broadcasts on BBC Breakfast, Sky Sunrise,  Good Morning Britain, ITV’s lunchtime and early evening news and Channel 5.

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Founders Forum – London 2016

For their flagship event, Shout! was asked by Founders Forum to film over 12 hours of footage, interview 60 people, and then pack it all down into just a three minute video. Quite the challenge, but our team rose to the occasion, and got to film HRH Prince William, models Alexa Chung and Lily Cole, as well as a host of CEOs and Directors, including Simon Cowell, at this prestigious, exclusive networking event. The video was used as a wrap-up for guests and as collateral for future Founders Forum events.

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P&O Cruises – Sky Garden

It was another invitation for the public to name a ship…..This time it was P&O Cruises announcing they are adding another cruise ship to their fleet, to be launched in 2018. Cruise liners are known for their entertainment but P & O Cruises have set the standard high importing talent from the West End across the fleet. Guests at the Sky Garden included magician Stephen Mulhern, West End stars Ruthie Henshall and Jonathan Wilkes, and Senior Vice-President of P&O Cruises Paul Ludlow. It was a tight turn around, filming and editing an online package in just a few hours ready for coverage the next morning, but we pulled it off and even supported P&O Cruises’ media team with a live Facebook stream.

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Help for Heroes – Livestream

We were proud to support the charity Help For Heroes with their first ever Facebook live stream in a broadcast to mark World Mental Health Day. The 30 minute long programme featured a Q & A with veteran Alex Ford, Help for Heroes spokesperson Kayleigh Hopkins, and the host Kirsteen O’Sullivan. Kirsteen fielded questions from viewers about military mental health, resulting in a successful, interactive, and eye-opening stream, which has reached over 80,000 people of Facebook.

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Target Ovarian Cancer, Pathfinder 2016

This campaign, featuring Professor Debbie Sharp, a Professor of Primary Health Care, and Rebecca Rennison, a representative from Target Ovarian Cancer, was run to push the ‘Pathfinder 2016’ research. The research helped women, and indeed GPs, identify the symptoms of ovarian cancer earlier. We hosted over 20 pieces of coverage across the country, including Sky News Radio and local Global coverage.

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Small Business Saturday (with Astute Marketeers)

Director Michelle Ovens popped into our studio in November to discuss Small Business Saturday 2017 and how being your own boss makes you statistically happier! The coverage was exceptional, with 39 pieces of coverage in total, including Sky News Radio, BBC London and BBC Scotland. Michelle was an excellent interviewee and a fantastic representative for small businesses.

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Project Shout (with HROC)

Not to be confused with our own name, Project Shout was about the dangers of Carbon Monoxide poisoning. For this campaign we had Simon Halliday, former England Rugby International and Dr Ellie Cannon, who regularly appears on Sky News, speaking about the issue. Simon had experienced the dangers first-hand, and was a well-timed spokesperson with the start of the Six Nations approaching.  Shout! achieved 5 pieces of TV coverage, national and regional, and 10 pieces of radio coverage, which exceeded the proposed targets significantly.

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Find My Past (with Four Communications)

To mark the 100th anniversary of the Battle of the Somme, leading family history website findmypast.co.uk made their entire military collection free to search online. Shout! secured interviews on 18 radio stations, including a national interview on BBC World Service Radio, which reaches an audience of 320 million.

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Young Women in Business, Microsoft (with 3 Monkeys)

To raise publicity for Microsoft’s #my365 campaign, we had former finalist of the Apprentice, Bianca Miller, in our studio. Bianca spoke brilliantly about how start-up businesses are far less likely to make a loss when owned by women under 35. We achieved widespread coverage on local radio and landed an interview on BBC News’ Facebook Live page, which has a potential reach of over 35 million people.

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