Disney Channel

UK launch of Disney Channel’s smash hit original  movie “Lemonade Mouth”, which has already taken the US by storm.

We filmed and produced online video content, featuring the stars from the movie.   Filming time with the cast was limited so the challenge was to find a creative treatment that was visually interesting that could be done quickly.    Shout! hired an open topped bus to take the actors on a quintessentially English tour of London,  introducing the mainly American actors to the UK Capital.

This was an online sell-in and there were more than  20 pieces of coverage including the Mail Online, the Independent, the Standard, Yahoo OMG, Visit London and MSN.