English Apples And Pears

The start of the English apple season – and it was the earliest it’s been for 30 years.

This was a traditional radio and TV campaign, and boxes of apples were dropped to targeted broadcasters, including Radio 2’s breakfast show with Chris Evans, who interviewed our spokesperson in the  daily “guess the guest” slot.

Over 9 million TV viewers saw the story on ITV’s Daybreak, BBC Breakfast , ITV Meridian, BBC South East and BBC Midlands Today.   Radio coverage included BBC Radio 4’s Today programme, BBC Radio 6, Sky News Radio and 11 regional stations.