B-roll posts

What is B-roll?
07.08.19
What is B-roll? The term ‘B-roll’ comes from the world of film where editors used to use an ‘A’ and a ‘B roll’ of identical footage, befor...
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The benefits of Broadcast PR
06.11.18
You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reache...
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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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Video Production trends to watch in 2018
19.12.17

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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The power of the fully integrated campaign
05.09.17

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

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Ronan Hughes – Output Editor at Sky News
10.07.17

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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When a big story breaks…
04.04.17

Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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How can video boost PR coverage?
24.01.17

If your client wants coverage on TV and online then video is your new best friend.

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Trends for Broadcast PR Media Relations 2017
10.01.17
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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What Sort of Video Do I Need as Part of a PR Campaign?
23.08.16
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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How Can Video Boost Coverage in a PR campaign?
05.07.16
By Catherine Bayfield   If your client wants coverage on TV and online then video is your new best friend. Produced in an appropriate style...
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What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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Freelance or agency – who should you use for video production?
19.04.16
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...
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Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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A Good Case For B-roll
31.03.15
B-roll is sometimes dismissed as expensive and of little value – but use it wisely and the return on investment can be massive. Shout! has recently...
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Celebrity spokespeople: why we love them and hate them
05.02.15

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

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Top Broadcast PR tips from the BBC Head of Sport (English Regions): Charles Runcie
10.12.14
  The BBC Head of Sport. English regions has recently given a talk to PR practitioners at Shout! about how you can make your story stand ...
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Canon C100
Understanding B-roll
03.11.14
B-roll. You may have heard it mentioned, but if pressed can you really explain what it is?  And more importantly – why you should care?  Well, you...
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B-roll
B-roll – how can you justify the spend if you can’t guarantee the results
31.03.14

No one likes watching a talking head for a whole video – find out how why B-roll is so valuable and how you can justify the PR spend.

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