BBC posts

Marc Settle Small Talk: How Mobile Technology is Revolutionising Broadcast
15.05.19

In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000sMarc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.

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Small Talk: Couple of spaces left at our free event with BBC Asian Network
14.05.19

British Asians and anything that interests or affects them…. that’s the focus for the BBC’s Asian Network, a UK based, national digital radio station with a listenership of over half a million people. Head of News at Asian Network, Arif Ansari, is the speaker for our next Small Talk, which is taking place over breakfast on Tuesday 21st May. Arif will be talking about how he decides which stories go to air and how BBC Asian Network caters to its audience. Content is a mixture of music and speech – clearly a successful formula. 

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The rise of the podcast: A force to be reckoned with
21.02.19

There is no denying podcasts have taken the world by storm in a scarily short amount of time.  It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

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Latest RAJAR figures reveal interesting trends across the UK
Implications of the latest RAJAR figures for broadcast PR
12.02.19

The main headlines see the total reach drop more significantly in London over the past 12 months than across the rest of the UK. Total UK radio audiences were down 0.9% in Q4/18 compared with Q4/17. In the capital the drop was 3.9% – with some stations losing hundreds of thousands of listeners. Regardless of this, 88% of the population listen to the radio at some point each week (48.4 million people). 

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Getting a word in edgeways…..(Or how not to get lost on a panel!) 
07.01.19

I was feeling less nervous than the previous time. I can’t have been that bad I thought, as I made my way to BBC Broadcasting House to take part in Radio 4’s The Media Show, or they wouldn’t have invited me back.

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The benefits of Broadcast PR
06.11.18
You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reache...
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‘Tis the season of change in broadcasting
23.10.18
It’s been all change in the showbiz world, with seemingly secure presenters upping sticks and leaving their audiences wondering who will fill the pr...
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Shout Communications’ Big Talk October 2018
17.10.18
Gender diversity, attracting younger audiences and making news a conversation… news is modernising to keep up with the audiences, according to our...
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Brand Packham- A walk on the wild side
03.10.18
Chris Packham: Love life. All life. Everything is beautiful, everything that creeps, crawls, slimes, slithers or stings. A People’s Manifesto t...
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Do as I say, not as I do! Appearing on Radio 4’s The Media Show
18.09.18
As predicted, despite having been a broadcast journalist for many years and media training spokespeople for almost as long, it’s still quite a nail...
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Listening Figures Drop For Radio 4’s Today Programme
07.08.18

Radio 4’s Today programme is so often the icing on the cake in a broadcast PR campaign, so it could come as a shock to many of us in the industry to learn this flagship news show has suffered a fall in listening figures.

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Ways to work key messages and branding into a radio or TV interview
18.07.18

By Kate Fallis, Broadcast PR Consultant


So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.

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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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RAJAR Q1 2018 Results & Analysis
22.05.18

By Kate Fallis, Broadcast PR Consultant


The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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End of an era – fond farewell to The London TV Centre
10.04.18

by Catherine Bayfield, Co-Director


From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.

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