filming posts

What is B-roll?
07.08.19
What is B-roll? The term ‘B-roll’ comes from the world of film where editors used to use an ‘A’ and a ‘B roll’ of identical footage, befor...
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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Never work with children? Maybe you should consider it for PR projects!
03.07.18

by Catherine Bayfield, Co-Director


Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.  Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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The future of PR video
16.01.18

by Rory Green, Videographer


Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

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Why you should consider using vox pops in your PR campaign
03.01.18

By Keren Haynes, Co-Director


No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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videoproduction
Video Production trends to watch in 2018
19.12.17

It’s that time of year where we try to predict what will be happening in the world of video production in 2018!

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Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Producing a shoot abroad
10.10.17

by Arthur Perkins, Broadcast PR Consultant.


Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

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A Streaming Success!
08.03.17

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

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Capturing your event on video
21.02.17

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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What Sort of Video Do I Need as Part of a PR Campaign?
23.08.16
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
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3 Top Toys to Use in a PR Video
09.08.16
By Rory Green   If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign  As yo...
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