How To posts

Marc Settle Small Talk: How Mobile Technology is Revolutionising Broadcast
15.05.19

In this digital age, it’s smart phones that rule the world; but are you using yours to its full potential? According to our recent Shout! Communications Small Talk speaker, Marc Settle, if you’re only using your phone for calls and texts, then you might as well have an old-school Nokia from the early 2000sMarc is the BBC’s trainer in mobile journalism and his insights were nothing short of extraordinary. Not only is mobile technology changing the way broadcast journalists work, it will change the way we view and interact with it as an audience too.

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The benefits of Broadcast PR
06.11.18
You’ve spent months developing your campaign, have perfected the key messages and completed the final touches. So how do you now make sure it reache...
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Dave Terris, Editor of Sky News Radio- Small Talk
06.09.18
We recently had the pleasure of hosting Dave Terris, Editor of Sky News Radio and IRN, at our latest Shout! Communications Small Talk networking eve...
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Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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The Perfect Case Study for your Broadcast PR Campaign
15.05.18

By Arthur Perkins, Broadcast PR Consultant


Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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Arti Lukha, News Editor ITV News – Small Talk
27.02.18

By Arthur Perkins, Broadcast PR Consultant


Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

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Enhancing PR video
07.02.18

by Rory Green, Videographer


Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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Why you should consider using vox pops in your PR campaign
03.01.18

By Keren Haynes, Co-Director


No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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RAJAR Q3 2017 – what does it mean for radio?
31.10.17

by Arthur Perkins


Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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What makes perfect PR research?
24.10.17

by Catherine Bayfield, Co-Director at Shout! Communications


What would PR practitioners do without research? Some would say research has had its day, but we know that newsrooms short of resources no longer have the budget to fill every bulletin with investigative or breaking news stories. Often they’re grateful for some engaging content.

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Producing a shoot abroad
10.10.17

by Arthur Perkins, Broadcast PR Consultant.


Some of the biggest names in tech, a stunning location and a spectacular event…this is what we found when Shout! went international to film video content for Founders Forum’s inaugural event in Italy.

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Let’s get excited about podcasts
04.10.17

Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?

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Making your PR podcast popular
26.09.17

We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.

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How to avoid pestering journalists
12.09.17

Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.

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Anthony Scaramucci: a media training nightmare
29.08.17

In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.

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Why PRs shouldn’t dismiss local radio
15.08.17

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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Getting your PR Podcast Noticed
08.08.17

Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.

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News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Who should be my broadcast spokesperson?
25.07.17

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

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Can effective media training be done remotely?
18.07.17

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

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What makes good broadcast media training?
12.07.17

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

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Ronan Hughes – Output Editor at Sky News
10.07.17

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

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6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

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Capturing your event on video
21.02.17

Our videographer Rory with some tips on how to get the most out of filming a big event, featuring examples from our recent video for Founders Forum.

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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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3 Top Toys to Use in a PR Video
09.08.16
By Rory Green   If you’re reading this blog, chances are you may have read my previous blog Top 3 Gadgets to Use in a PR Campaign  As yo...
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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Animated Video
13.07.16
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...
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greenscreen
Best PR Video Practices for Your Next Campaign
28.06.16
We’d like to share with you a little PR secret – our latest E-book:  Best PR Video Practices. Our advice is based on years of broadcast experien...
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What Does it Take to Get Your Story on a BBC One News Bulletin?
21.06.16
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
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What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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What Happens In TV Planning Meeting?
16.02.16
By Arthur Perkins Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the mill...
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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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The perfect spokesperson for broadcast PR
17.12.15
A spokesperson can make or break a campaign. Who you’re trying to target and what sort of image you’re trying to create are crucial questions to a...
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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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Rebirth of the podcast
30.11.15

By Catherine Bayfield

Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.

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What broadcast PR spokespeople can learn from the Strictly Come Dancing audience!
11.11.15
by Keren Haynes, Shout! Co-Founder. I was lucky enough to be part of the Strictly Dancing audience last weekend – thank you to the producer who i...
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How to get more broadcast PR airtime this Summer
03.08.15
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school...
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Top 10 PR event locations
09.04.15

Shout! gives its recommendations for the top ten filming locations in London.

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How to: Use the Report-it app
20.01.15

Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.

 

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blog one
Broadcast PR Advice: How to make your health stories stand out in January
05.01.15

Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching  your January health stories.

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Radio day
The no fail guide to planning a radio day
06.10.14

Essential advice from broadcast experts – read to make sure your next radio day goes without a hitch

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Video camera close up
Broadcast PR advice: How to double up your coverage on radio and TV
08.09.14

Our top tips on how to boost coverage for your media relations campaign.

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PR video
Integrated PR campaigns – how to successfully include broadcast PR
14.04.14

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

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How to: Use celebrities and third party spokespeople
23.01.14

A great way to secure coverage for your story or brand on broadcast media can be to use a third-party spokesperson or celebrity to promote it.

 

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How to: Get the most from your spokesperson on radio
20.01.14

Competing for air-time in increasingly crowded radio space is an ongoing challenge for PR agencies seeking editorial coverage.

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Video camera outside
How to: Produce the best corporate video
11.01.14

You might not feel inspired by the word corporate, but video is an increasingly popular way of communicating corporate messaging.

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How to: Have a successful BBC interview
08.01.14

Shout! was given these tips by a BBC regional radio presenter – and they’re very much along the lines of what we would tell our clients.

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B-roll
How to: Get almost guaranteed coverage on television
03.01.14

Shout! have produced hundreds of B-rolls and every client that has followed our two golden rules has seen their B-roll used on UK television.

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