Online posts

Ways to work key messages and branding into a radio or TV interview
18.07.18

By Kate Fallis, Broadcast PR Consultant


So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.

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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Never work with children? Maybe you should consider it for PR projects!
03.07.18

by Catherine Bayfield, Co-Director


Often the kids are brilliant to work with, but the proud mums and dads can sometimes over promise and under deliver when it comes to their child’s ability in front of the camera, literally pushing them in front of the camera in some cases, when their child is tearful and reluctant.  Our recommendation is to over book the number of children you need, invariably one will drop out and even the most outgoing child can clam up when you switch the video camera on.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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What caught our eye in radio and TV news this week
05.06.18

By Kate Fallis, Broadcast PR Consultant


There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.

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How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

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RAJAR Q1 2018 Results & Analysis
22.05.18

By Kate Fallis, Broadcast PR Consultant


The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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End of an era – fond farewell to The London TV Centre
10.04.18

by Catherine Bayfield, Co-Director


From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

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Arti Lukha, News Editor ITV News – Small Talk
27.02.18

By Arthur Perkins, Broadcast PR Consultant


Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

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RAJAR Q4 2017 – figures proving radio is here to stay
20.02.18

By Arthur Perkins, Broadcast PR Consultant


The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Enhancing PR video
07.02.18

by Rory Green, Videographer


Using video in PR campaigns is nothing new, but with equipment coming down in price and up in quality, professional looking video is possible on a small budget. I believe that this is one reason that there has been a huge surge in the amount of branded video content that is currently populating many websites and social media channels.

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The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

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How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

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The future of PR video
16.01.18

by Rory Green, Videographer


Video content is ever changing. If you look at the most popular videos from a couple of years ago they are completely different in style and content to videos that are trending today.

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Why you should consider using vox pops in your PR campaign
03.01.18

By Keren Haynes, Co-Director


No matter what the topic, everyone has a view these days. That’s what makes the use of vox pops so valuable as part of a PR campaign.

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Sandy Smith – Editor, The One Show
05.12.17

by Alex Hesketh


Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.

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Richard Gaisford – Chief Correspondent, Good Morning Britain
28.11.17

by Kate Fallis


Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.

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Matt Williams – Head of Home News, ITV News
21.11.17

by Alex Hesketh, Broadcast Executive


Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.

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Big Talk November 2017: ITV News, Good Morning Britain and the One Show
16.11.17

by Keren Haynes, Co-Director


Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

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Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

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Filming a shoot abroad
18.10.17

by Rory Green, videographer at Shout! Communications.


While we love filming video in London, Manchester, Liverpool or Ipswich there is nothing more exciting than being asked to jump on a plane for a shoot in another country. We recently had the privilege to film Founders Forum’s first ever event in Rome.

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Making your PR podcast popular
26.09.17

We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.

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The power of the fully integrated campaign
05.09.17

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

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News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Martin Frizell – Editor of ITV’s This Morning
10.07.17

Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.

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Ronan Hughes – Output Editor at Sky News
10.07.17

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

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Tim Cunningham – Executive Producer of The Wright Stuff
04.07.17

Kate Fallis reports on the first of our latest Big Talk speakers: Tim Cunningham, Producer of Channel 5’s The Wright Stuff.

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The next level of live-streaming
13.06.17
By Rory Green If you log on to any of the big social media sites one thing they all have in common is their heavy promotion of live video strea...
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Podcast power: the perfect PR podcast
30.05.17

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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The Nightly Show – did ITV’s primetime gamble pay off?
25.04.17

Broadcast Executive Alex Hesketh looks at the successes and failures of ITV’s first run of The Nightly Show.

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Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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View from the top – enhancing your PR video with top shots, drones and helicopters
11.04.17

To ensure the best audience figures we recommend trying to add as much production value to your video as budget allows – and aerial footage is a great way of doing this.

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Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR
15.03.17

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

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A Streaming Success!
08.03.17

Rory Green, videographer at Shout! discusses our recent Facebook Live stream with Help for Heroes

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6 Top Tips for Selling in Online
14.02.17

Online coverage leaves an SEO-rich footprint that lasts a long time, helping brands to build a lingering digital presence. Here are our tips and tricks to get video and stories published online:

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11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
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Trends for Broadcast PR Media Relations 2017
10.01.17
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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3 Video Trends to watch out for in 2017
03.01.17
By Rory Green 2016 saw the continued rise in popularity of online video content. Video is now so popular that it is predicted that in 2017 vide...
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How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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Shout! Communications’ Top 10 Campaigns of the Year
14.12.16
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
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Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
06.12.16
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
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Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information
01.11.16

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online
31.10.16

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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Alex Chandler, ITV News: The Changing Landscape of Broadcast News
24.10.16

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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Matt Williams Small Talk
20.09.16

Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.

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Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
02.08.16
By Arthur Perkins   Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...
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Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

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Animated Video
13.07.16
By Rory Green One of the big trends in the world of video today is animated video. You more tech savvy individuals will know it as infographic or e...
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What Does it Take to Get Your Story on a BBC One News Bulletin?
21.06.16
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
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How Do You Make a Journalist Interested in Your PR Story?
14.06.16
By Keren Haynes   The logic is obvious.  If you speak a foreign language fluently you will be able to communicate with the locals more eff...
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Branding: Why Less is More on TV and Radio
07.06.16
By Keren Haynes   Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...
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Radio or TV: Which is Better?
13.05.16
By Arthur Perkins   Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...
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What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
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Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme
03.05.16
Why Leicester City’s Win Should NOT Have Made the Top Slot on the Today Programme. By Keren Haynes Ok, I get why it merits blanket news cove...
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Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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greenscreen
Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
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Rebirth of the podcast
30.11.15

By Catherine Bayfield

Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.

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Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
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IW7T5259a
Why use video as part of your broadcast PR campaign?
06.05.15
Despite video being one of the most shared media online, many people in the PR world are often sceptical about investing time and money to create vide...
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Canon C100
The worst PR video mistakes to avoid
22.09.14

Read this blog to discover where PR video goes wrong – and how to do it right.

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5 ways to ensure your PR video goes viral!
28.07.14

Find out how to create video for PR that will go viral and be shared by your target audience.

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broadcast PR coverage
Expert advice – top tips from ex-journalists on securing broadcast PR coverage
14.07.14

Need help securing broadcast PR coverage? Get tips and advice from ex-journalists.

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Broadcast PR coverage
Expert tips to help your broadcast PR budget go further
16.06.14

By investing wisely, you can make even a small broadcast PR budget go a long way.

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PR video
Integrated PR campaigns – how to successfully include broadcast PR
14.04.14

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

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media training
Why you shouldn’t be scared of outsourcing your broadcast PR
07.04.14

Don’t be frightened of outsourcing your broadcast PR – an experienced PR agency can often offer a huge range of skills, resources and experience.

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PR campaign
Why less is more with PR coverage – but sometimes broad is best
24.03.14

Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.

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broadcast PR campaign
Radio, TV or online: Which one is right for your broadcast PR campaign?
11.03.14
You need coverage for your broadcast PR campaign, but which medium is best? We look at radio, TV and online and the campaigns they’re best suited for.
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Video camera outside
The changing power of online video
15.01.14

In business, online video content has struggled to be taken seriously.  In fact, the video content for brands has evolved into a major new force of social networking that is either directly profitable or brand-building.

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media relations tips
Five reasons why online video is so effective
13.01.14

As more people look to their Smartphones and Tablets for interaction, online video is becoming increasingly important platform to consume media.

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