podcast posts

Shout! Communications Big Talk – March 2019
29.03.19

The “B” word. It’s topical, it’s divisive and you’ve probably not gone a day without mentioning it since at least June 2016.  We’re talking about Brexit. That was the topic of our latest Shout! Communications Big Talk event, where we asked a stellar line-up of senior broadcast editors to share their thoughts on the current political landscape.  

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The rise of the podcast: A force to be reckoned with
21.02.19

There is no denying podcasts have taken the world by storm in a scarily short amount of time.  It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

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Latest RAJAR figures reveal interesting trends across the UK
Implications of the latest RAJAR figures for broadcast PR
12.02.19

The main headlines see the total reach drop more significantly in London over the past 12 months than across the rest of the UK. Total UK radio audiences were down 0.9% in Q4/18 compared with Q4/17. In the capital the drop was 3.9% – with some stations losing hundreds of thousands of listeners. Regardless of this, 88% of the population listen to the radio at some point each week (48.4 million people). 

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Shout Communications’ Big Talk October 2018
17.10.18
Gender diversity, attracting younger audiences and making news a conversation… news is modernising to keep up with the audiences, according to our...
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Dave Terris, Editor of Sky News Radio- Small Talk
06.09.18
We recently had the pleasure of hosting Dave Terris, Editor of Sky News Radio and IRN, at our latest Shout! Communications Small Talk networking eve...
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Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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What caught our eye in radio and TV news this week
05.06.18

By Kate Fallis, Broadcast PR Consultant


There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.

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RAJAR Q1 2018 Results & Analysis
22.05.18

By Kate Fallis, Broadcast PR Consultant


The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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Let’s get excited about podcasts
04.10.17

Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?

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Making your PR podcast popular
26.09.17

We narrow down the multitude of ways in which you can produce, host and publicise your podcast as part of a full PR campaign.

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Getting your PR Podcast Noticed
08.08.17

Rory Green looks at how pre-production and optimisation are key for producing the perfect PR podcast.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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Podcast power: the perfect PR podcast
30.05.17

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Podcast power: from dying format to cultural dominance
09.05.17

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online
31.10.16

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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