Radio station posts
Shout! Communications co-founder Catherine Bayfield talked with some of the PR world’s biggest names, including Andrew Bloch, co-founder at Frank.
British Asians and anything that interests or affects them…. that’s the focus for the BBC’s Asian Network, a UK based, national digital radio station with a listenership of over half a million people. Head of News at Asian Network, Arif Ansari, is the speaker for our next Small Talk, which is taking place over breakfast on Tuesday 21st May. Arif will be talking about how he decides which stories go to air and how BBC Asian Network caters to its audience. Content is a mixture of music and speech – clearly a successful formula.
With trepidation, and ten seconds to go before the computer clock turned 1100, we pressed “Play” and Shout! Digital Radio was broadcasting. And actually, for the one day we were on-air, it went really well.
All our content for the six hours we broadcast last Friday (12th April, 2019) was pre-recorded and I think that was the right decision. It meant that we could edit down and air the very best content from the amazing line-up of speakers who joined us. I have a background as a radio and television journalist, which involved umpteen (sometimes heart-stopping) live broadcasts; but, for Shout! Digital Radio, there was reassurance in knowing all the interviewees were there – no one was going to be lost because of technology or on account of them going to our old studio address!