Radio posts

Do as I say, not as I do! Appearing on Radio 4’s The Media Show
18.09.18
As predicted, despite having been a broadcast journalist for many years and media training spokespeople for almost as long, it’s still quite a nail...
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Listening Figures Drop For Radio 4’s Today Programme
07.08.18

Radio 4’s Today programme is so often the icing on the cake in a broadcast PR campaign, so it could come as a shock to many of us in the industry to learn this flagship news show has suffered a fall in listening figures.

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Ways to work key messages and branding into a radio or TV interview
18.07.18

By Kate Fallis, Broadcast PR Consultant


So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.

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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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What caught our eye in radio and TV news this week
05.06.18

By Kate Fallis, Broadcast PR Consultant


There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.

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RAJAR Q1 2018 Results & Analysis
22.05.18

By Kate Fallis, Broadcast PR Consultant


The latest RAJAR figures are just out, reflecting the first 3 months of this year, and there are some surprising outcomes to say the least.

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The Perfect Case Study for your Broadcast PR Campaign
15.05.18

By Arthur Perkins, Broadcast PR Consultant


Case studies are an excellent way to attract a broadcaster’s attention; whether you’re pitching to TV, radio or online, journalists always appreciate this way of making a story more relevant to their audience.

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Top tips to make your radio day go with a zing
08.05.18

by Matt Napier, Broadcast Assistant


Forward planning, the perfect spokesperson, timing, availability… so much more goes into a radio day than you’d think. Read on for some top tips on how to make your radio day a success.

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The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

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Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

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Listening to a podcast is good for you!
17.04.18

by Matt Napier, Broadcast Assistant


There’s some amazing podcast content out there – much of it available for free. Dramas, documentaries, educational, comedy… whatever you’re in the mood for, it’s there.  And do you know what? The amount of competition out there for listeners means it’s all pretty darned good.

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Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

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RAJAR Q4 2017 – figures proving radio is here to stay
20.02.18

By Arthur Perkins, Broadcast PR Consultant


The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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RAJAR Q3 2017 – what does it mean for radio?
31.10.17

by Arthur Perkins


Rajar, the official body in charge of measuring radio audiences in the UK, has just released their Q3 figures for 2017, and there have been some surprising results.

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Let’s get excited about podcasts
04.10.17

Podcasts are all the rage at the moment, particularly among younger listeners, but how can you use them to your advantage in PR and beyond?

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How to avoid pestering journalists
12.09.17

Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism
22.08.17

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio
15.08.17

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

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Who should be my broadcast spokesperson?
25.07.17

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

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Can effective media training be done remotely?
18.07.17

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

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What makes good broadcast media training?
12.07.17

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

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Top tips to make your next radio day a success
20.06.17

If you want to reach millions of people across the UK, why not consider a radio day? A radio day is a great way to get your key messages across and make your brand stand out.

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5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

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Podcast power: the perfect PR podcast
30.05.17

Podcasts are available anytime, anywhere! This has led to the podcast becoming an increasingly useful tool for Broadcast PR and an essential tool in modern PR strategy. This blog documents the key requirements for getting your podcast used on-air by broadcasters to really boost your radio campaign and secure maximum coverage.

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Why the relationship between PRs and Journalists is so important
23.05.17

Kate Fallis writes on her experiences after jumping the fence from broadcast journalist to PR professional…

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Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

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Podcast power: from dying format to cultural dominance
09.05.17

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

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Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

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Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR
15.03.17

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

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The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

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How to make the most of an outsourced radio day
31.01.17

Brands, businesses and organisations love radio days because it’s a guaranteed way to communicate key messages to often millions of listeners. Responsibility for the quantity and quality of coverage will be safely in our hands – but there are some things you can do too, to ensure your company gets the most out of the day. Here are some of our tips:

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Shout! Small Talk – Tim Collins, Senior Producer of The Jeremy Vine Show
17.01.17
By Kate Fallis We were lucky enough to host Tim Collins, Senior Producer of The Jeremy Vine Show at one of our Shout! Small Talks. The programm...
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Trends for Broadcast PR Media Relations 2017
10.01.17
By Catherine Bayfield Tailoring radio coverage to client needs Everyone predicted the death of radio but in 2017 it is most definitely alive...
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How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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Shout! Communications’ Top 10 Campaigns of the Year
14.12.16
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
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Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
06.12.16
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
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What Makes a Good Radio Story?
15.11.16
By Kate Fallis So you want to know what makes a good radio story? Well, it all really depends on who your audience is. It seems like quite an o...
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Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information
01.11.16

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

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Roger Sawyer, BBC Radio 4 – How Radio Broadcasters can make the most of Podcasting and Online
31.10.16

Kate Fallis reports on Roger Sawyer, from BBC Radio 4, on how podcasting and online can be used in radio at the Shout! Communications Big Talk 2016

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Alex Chandler, ITV News: The Changing Landscape of Broadcast News
24.10.16

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

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Woman’s Hour Celebrating 70 Years! The Evolution of a British Institution
20.10.16

Radio 4’s Woman’s Hour programme has just celebrated its 70th birthday.

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Video Streaming for PR Campaigns
27.09.16
By Rory Green, Shout! Communications Engaging relevant audiences, driving interest and influencing key stakeholders, these are just some of the ben...
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Matt Williams Small Talk
20.09.16

Shout! Communications recently held a Small Talk with BBC Radio 2 sports presenter and reporter, Matt Williams. Matt presents the sport on the Sony Award-winning Simon Mayo Drivetime show on BBC Radio 2. The show regularly reaches around 6.5 million people every week.

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Small Talk with BBC Business Editor at Radio 4 & BBC Digital, Simon Hamer
06.09.16
  By Arthur Perkins   Shout! played host to a wonderfully insightful Small Talk with BBC Business Editor at Radio 4 & BBC Digit...
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How to Prepare Your Client For a Radio Day
30.08.16
By Arthur Perkins   Radio interviews are often hard won but they offer the most fantastic coverage in return once they’re clinched. So ho...
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Communicating Key Messages in a Radio Interview
16.08.16
By Claire Burgess   As a listener you take a news story at face value – it’s on air because it’s interesting content. But as a PR pro...
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Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
02.08.16
By Arthur Perkins   Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...
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How to Prepare a Spokesperson for a Radio Day
27.07.16
By Claire Burgess   Spokespeople come in all shapes and sizes, from the bold and brash, to the shy and the faint hearted. It’s up to the ...
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What Does it Take to Get Your Story on a BBC One News Bulletin?
21.06.16
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
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How Do You Make a Journalist Interested in Your PR Story?
14.06.16
By Keren Haynes   The logic is obvious.  If you speak a foreign language fluently you will be able to communicate with the locals more eff...
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What’s the Difference Between the BBC and Commercial Radio Stations?
31.05.16
By Claire Burgess   You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full stea...
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Please take our QUIZ – and find out what Broadcast Personality you are!
24.05.16
What Broadcast Personality are YOU?? In the world of broadcast there are many different ways on lapping up your news and broadcast PR's are always ...
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Radio or TV: Which is Better?
13.05.16
By Arthur Perkins   Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...
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WHAT DRIVES US MAD ABOUT MEDIA RELATIONS
26.04.16
By Catherine Bayfield We LOVE media relations.   Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, ...
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Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

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Rebirth of the podcast
30.11.15

By Catherine Bayfield

Believe it or not, podcasts first came about in the 1980’s when they were known as audio-blogging. But it wasn’t until 2004 – when playback devices like the I-pod were introduced, that ‘podcasts’ became popular.

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Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
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Broadcast PR: BBC Radio 1’s strategy to target a specific audience is working….slowly
24.08.15
BBC Radio 1’s strategy to focus on its younger audience exclusively, seems to be showing results…finally. Latest industry figures show radio DJ...
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QUIZ: “Is your broadcast PR story newsworthy?”
17.08.15
In a recent blog we talked about what makes a good broadcast PR news story and the factors you need to make one. News is by definition something new o...
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How to get more broadcast PR airtime this Summer
03.08.15
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school...
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Jim Naughtie
How to get a celebrity on the Today Programme
10.06.15
Hard news, politics and business.....think BBC Radio 4's Today programme and those sorts of topics dominate the running order most days. Think then ho...
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Glad
Broadcast PR: An insider’s view of being a campaign spokesperson
14.04.15
At Shout! Communications we're always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we...
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Eddie Izzard
Broadcast PR- Nine Celebrities That UK Media Loves
25.02.15
Without doubt the UK media loves a bit of celebrity sparkle and having a big name tied to a broadcast PR campaign WILL result in more coverage. Whe...
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IMG_5949
Celebrity spokespeople: why we love them and hate them
05.02.15

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

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Camera
How broadcast newsrooms are changing in 2015
27.01.15

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

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How to: Use the Report-it app
20.01.15

Shout!’s latest blog explains how to use the Report-it app for instances when your spokesperson cannot make it to the radio studio.

 

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blog one
Broadcast PR Advice: How to make your health stories stand out in January
05.01.15

Shout!’s latest blog explains the best way to enhance your chances of gaining broadcast PR coverage when pitching  your January health stories.

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Top Broadcast PR tips from the BBC Head of Sport (English Regions): Charles Runcie
10.12.14
  The BBC Head of Sport. English regions has recently given a talk to PR practitioners at Shout! about how you can make your story stand ...
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Blog two
Broadcast PR advice: A guide to case studies
17.11.14

Broadcast PR advice from the Experts – Essential reading if you are planning on using case studies in your next campaign.

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Radio Faders
Failsafe guide to getting broadcast PR coverage over Christmas!
29.10.14
Timing  Don’t start too early. We know that the shops have been full of Christmas goodies for weeks now but the general rule among most broadcaste...
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broadcast PR campaign
The biggest radio campaign mistakes (and how to avoid them)
13.10.14

Learn from the mistakes that the Shout! broadcast experts have seen to ensure your next radio campaign maximises coverage.

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Radio day
The no fail guide to planning a radio day
06.10.14

Essential advice from broadcast experts – read to make sure your next radio day goes without a hitch

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Broadcast PR advice: Why PR’s shouldn’t dismiss community radio stations.
16.09.14

Expert broadcast PR advice on why getting coverage on community radio stations could boost your media relations campaign.

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Video camera close up
Broadcast PR advice: How to double up your coverage on radio and TV
08.09.14

Our top tips on how to boost coverage for your media relations campaign.

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PR campaign
Media relations: how to newsjack broadcast news to your advantage
11.08.14

Need help to news hijack? Top tips from broadcast journalists

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broadcast PR coverage
Expert advice – top tips from ex-journalists on securing broadcast PR coverage
14.07.14

Need help securing broadcast PR coverage? Get tips and advice from ex-journalists.

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Broadcast PR coverage
Three first time broadcast PR mistakes to avoid
07.07.14

Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.

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Broadcast PR coverage
Expert tips to help your broadcast PR budget go further
16.06.14

By investing wisely, you can make even a small broadcast PR budget go a long way.

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media relations tips
The icing on the media relations cake – the trick that will help you secure the best broadcast PR coverage
19.05.14

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

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media training
Thinking like a journalist: Media relations tips to maximise broadcast PR coverage
07.05.14

Need help securing broadcast PR coverage? Our media relations tips will help you think like a journo and maximise exposure for your next story.

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broadcast PR campaign
The worst broadcast PR disasters (and how to avoid them)
28.04.14

Making a mistake on-air can be embarrassing – and costly – but there are simple tricks for avoiding some of the most notable broadcast PR disasters.

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broadcast PR investment
Why every PR budget needs a broadcast PR investment
22.04.14

When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.

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PR video
Integrated PR campaigns – how to successfully include broadcast PR
14.04.14

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

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media training
Why you shouldn’t be scared of outsourcing your broadcast PR
07.04.14

Don’t be frightened of outsourcing your broadcast PR – an experienced PR agency can often offer a huge range of skills, resources and experience.

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Radio anniversaries and why we should be celebrating
28.03.14

50 years ago today Radio Caroline began broadcasting, and 20 years ago 5 live went live. Find out more about radio in the UK in this blog.

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PR campaign
Why less is more with PR coverage – but sometimes broad is best
24.03.14

Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.

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broadcast PR campaign
Radio, TV or online: Which one is right for your broadcast PR campaign?
11.03.14
You need coverage for your broadcast PR campaign, but which medium is best? We look at radio, TV and online and the campaigns they’re best suited for.
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Top media relations tips from Global Radio’s Showbiz Editor, Charlie Girling
17.02.14

Global’s Showbiz Editor, Charlie Girling, shares her top four media relations tips on how to secure coverage on Global.

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LBC to go National – What this means for media relations
07.02.14

For media relations, securing broadcast PR opportunities with LBC has always been notoriously difficult, but the rewards are worth the effort.

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Radio day
What is a radio day?
25.01.14

Usually, radio days involve both pre rec and live interviews across on average around 15 stations in one morning.

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