TV Coverage posts

Brand Packham- A walk on the wild side
03.10.18
Chris Packham: Love life. All life. Everything is beautiful, everything that creeps, crawls, slimes, slithers or stings. A People’s Manifesto t...
Read More
Using sports stars to support your Broadcast PR Campaign
26.09.18
The World Cup, the Ryder Cup and the European Championships have made 2018 a pretty good summer of sport, and have thrown a host of sporting superst...
Continue reading >
Ways to work key messages and branding into a radio or TV interview
18.07.18

By Kate Fallis, Broadcast PR Consultant


So, you’ve booked in your broadcast campaign and the launch day has finally arrived. Now it’s showtime and the pressure is on your spokesperson to weave in key messages and branding within the interviews, to keep you, or if you’re an agency, your client happy.

Continue reading >
International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

Continue reading >
Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

Continue reading >
Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

Continue reading >
What caught our eye in radio and TV news this week
05.06.18

By Kate Fallis, Broadcast PR Consultant


There’s always something going on in the pop culture world, but perhaps the most exciting news for many reality TV fans across the UK this week is the beginning of Love Island, Season 4. If you’re a dedicated listener, chances are you may have heard presenter Nick Grimshaw’s announcement this week – he’s moving to the drive slot from September, swapping with fellow Radio 1 presenter Greg James.

Continue reading >
How video packages online enhance PR coverage
29.05.18

by Catherine Bayfield, Co-Director


So your client has decided they want to create an online video for their next PR campaign. Video offers some fantastic opportunities but competition for viewer, particularly editorially is fierce.

Continue reading >
The 3 biggest obstacles to getting coverage on TV and Radio
01.05.18

By Arthur Perkins, Broadcast PR Consultant


You think you’ve got a strong story; the stats and spokespeople are lined up, you call the planning desk and they want you to send over your press release, you get a call back, they’re interested! Then, the producer calls and says, “something else has come up, we can’t do this anymore”. Cue despair.

Continue reading >
Why clients love broadcast PR
24.04.18

By Kate Fallis, Broadcast PR Consultant


Securing broadcast coverage can be the cherry on top of a great campaign, bringing all elements together on television and radio to reach millions, so it’s no wonder our clients love it! If you’re reading this, then chances are you’re someone who has either had first-hand experience with, or is interested in broadcast PR.

Continue reading >
End of an era – fond farewell to The London TV Centre
10.04.18

by Catherine Bayfield, Co-Director


From Monday 16th April it’s all change at ITV Daytime with their big move from London’s South Bank to White City.

Continue reading >
Taking the stress out of broadcast PR
03.04.18

By Keren Haynes, Co-Director


When you eventually get there the end result is often fantastic:  your brand or key messages can reach millions of people on TV or radio. But the journey there can be a bumpy road. This blog looks at some of the obstacles – and possible ways round them – that can mitigate some of the stress and hurdles.

Continue reading >
Peak, Prime and Perfect – Securing long lead PR
27.03.18

By Keren Haynes, Co-Director


The central focus of an hour long, prime time television programme, on the UK’s most watched channel: when BBC One’s “The Apprentice” filmed on P&O Cruises’ flagship Britannia, it resulted in an amazing piece of PR generated coverage.

Continue reading >
Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

Continue reading >
Is broadcast PR expensive?
13.03.18

By Keren Haynes, Co-Director


Is broadcast PR expensive?   It sounds like it should be, given how influential and wide-reaching television and radio can be.

Continue reading >
Video pre-production (and everything you should think about before the camera is even turned on!)
06.03.18

by Rory Green, Videographer


Failing to plan is planning to fail. Video production is exciting and the temptation when you’re involved is to turn the camera on as quickly as possible, and get filming. But, in our view, that doesn’t necessarily give you the best possible end result.

Continue reading >
Arti Lukha, News Editor ITV News – Small Talk
27.02.18

By Arthur Perkins, Broadcast PR Consultant


Shout! recently hosted ITV Senior News Editor Arti Lukha for another in our series of Small Talks. Arti has experienced it all as a journalist, working her way up to the role of senior news editor at ITV News, where she works in conjunction with the programme editors deciding what stories the broadcaster will cover in their new bulletins.

Continue reading >
Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

Continue reading >
The art of producing the perfect PR video
26.01.18

By Arthur Perkins, Broadcast PR Consultant


When filming video for your PR campaign, it’s important to bear in mind the finished product – either B-roll, online, corporate, or social media.

Continue reading >
How can B-roll make or break a TV campaign?
23.01.18

By Keren Haynes, Co-Director


Obviously broadcasters would prefer to shoot their own pictures, but when they don’t have the resources to do that themselves B-roll can become one of the most valuable tools in your PR kit bag.

Continue reading >
Chiyo Robertson, BBC World News TV – Small Talk
10.01.18

By Arthur Perkins, Broadcast PR Consultant


In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

Continue reading >
Our Top Picks – Shout! Communications’ best Broadcast Campaigns of 2017
12.12.17

by Alex Hesketh and Kate Fallis


It’s that time of the year when we all like to reminisce… here’s a run-down of our favourite broadcast campaigns of 2017.

Continue reading >
Sandy Smith – Editor, The One Show
05.12.17

by Alex Hesketh


Our final fantastic speaker at the latest Shout! Big Talk was the charismatic editor of BBC One’s The One Show, Sandy Smith.

Continue reading >
Richard Gaisford – Chief Correspondent, Good Morning Britain
28.11.17

by Kate Fallis


Our second fantastic speaker at the latest Shout! Big Talk was Chief Correspondent at Good Morning Britain, Richard Gaisford.

Continue reading >
Matt Williams – Head of Home News, ITV News
21.11.17

by Alex Hesketh, Broadcast Executive


Shout! was delighted to host another Big Talk featuring three fantastic broadcast journalists; first up was Matt Williams, Head of Home News at ITV News.

Continue reading >
Big Talk November 2017: ITV News, Good Morning Britain and the One Show
16.11.17

by Keren Haynes, Co-Director


Three fantastic speakers from broadcast news, great insights and a room full of PR and communications professionals – another great Shout! Big Talk.

Continue reading >
Video editing tips for Broadcast PR
07.11.17

by Rory Green – Videographer


Editing can make or break a video production. Get it right and the video will be successful, but get it wrong and all that production work could be wasted.

Continue reading >
How to avoid pestering journalists
12.09.17

Journalists are the gateway to your success and your clients’ happiness, so it’s important to know when you might be doing more harm than good.

Continue reading >
The power of the fully integrated campaign
05.09.17

We look at the power of the fully integrated campaign, give some top tips and examine how what might seem like a complicated, wide-scale operation might be easier than you think.

Continue reading >
Anthony Scaramucci: a media training nightmare
29.08.17

In our years of media training, we thought we’d encountered every possible type of broadcast spokesperson. That was until Anthony Scaramucci appeared on the BBC, interviewed by Emily Maitlis on Newsnight.

Continue reading >
The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism
22.08.17

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

Continue reading >
News Hijacking – How to get your brand in the media without a story
01.08.17

Kate Fallis looks at how your brand can land PR coverage on national broadcasters without generating a stand-alone news story yourselves.

Continue reading >
Who should be my broadcast spokesperson?
25.07.17

Kate Fallis highlights some of the things to keep in mind for choosing the perfect spokesperson for your next broadcast PR campaign.

Continue reading >
Can effective media training be done remotely?
18.07.17

Rory Green, videographer at Shout! Communications explains why remote media training could be a perfect solution for your spokesperson.

Continue reading >
What makes good broadcast media training?
12.07.17

Director Keren Haynes looks at effective media training can help PRs and brands get the most out of interviews on TV, radio and online.

Continue reading >
Martin Frizell – Editor of ITV’s This Morning
10.07.17

Arthur Perkins reviews Martin Frizell, Editor of ITV’s This Morning, at the Shout! Communications Big Talk in June 2017.

Continue reading >
Ronan Hughes – Output Editor at Sky News
10.07.17

Kate Fallis reports on our second speaker from the latest Big Talk: Ronan Hughes, Output Editor at Sky News.

Continue reading >
6 top tips for appearing on camera
27.06.17

When we place people on screen we need to know that they are prepared properly and on message, as well as making sure any footage we shoot ourselves needing to be of broadcast standard.

Continue reading >
5 Media Training lessons from the General Election
06.06.17

With politicians being skewered left, right and centre (pun intended), we took a look at how a few basic Media Training tips could have prevented the catalogue of broadcast interview errors during this year’s General Election.

Continue reading >
Could a sports star lead you to victory in your next campaign?
16.05.17

Having the right voice behind your next broadcast campaign is important – so let’s take a look at the pros and cons of using an athlete spokesperson.

Continue reading >
Running a PR story during a General Election
02.05.17

Thinking of delaying your PR story until after the General Election? You might want to consider a few things before you pull the plug…

Continue reading >
Small Talk – James Sillars, Senior Business Producer, Sky News
18.04.17

Alex Hesketh reports on a Shout! Communications Small Talk by James Sillars – Sky Business Producer.

Continue reading >
When a big story breaks…
04.04.17

Shout! Communications Director Keren Haynes looks at the best plan of action for PRs when a big story story takes over the news.

Continue reading >
Latest PR video trends….and a visit to broadcast’s biggest exhibition show
28.03.17

Shout! Communications videographer Rory visited the Broadcast Video Expo 2017. Here’s a little bit on what he learned:

Continue reading >
Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

Continue reading >
Big Talk March 2017 – Top journalists on ‘fake news’, the rise of digital and what it all means for PR
15.03.17

Kate Fallis reports on the Shout! Communications Big Talk, held at the CIPR on March 14th.

Continue reading >
The perfect spokesperson
02.03.17

Let’s face it, when it come to television and radio coverage having the right spokesperson can make, or break, a story.

Continue reading >
11 Top tips to get your PR video used! 
09.02.17
By Rory Green Video is everywhere! In fact, it is predicted that by 2019 80% of all internet traffic will be video. This raises two points…. ...
Continue reading >
How can video boost PR coverage?
24.01.17

If your client wants coverage on TV and online then video is your new best friend.

Continue reading >
How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

Continue reading >
Shout! Communications’ Top 10 Campaigns of the Year
14.12.16
It’s that time of the year when we all like to reminisce…..We’ve been privileged to work with some fantastic clients during 2016 and have been l...
Continue reading >
Q & A: Insider Insight with Sally Arthy, Senior Editor, Sky News
06.12.16
Sally has enjoyed a long career at Sky News, during which time she has set up the broadcaster’s Ireland bureau and was head of Sky’s bureau in Was...
Continue reading >
Jonathan Levy, Sky News: How Broadcasters can Prove Their Worth in a World of Limitless Information
01.11.16

In the final Big Talk Blog, Kate Fallis reports on Jonathan Levy, Head of News Gathering at Sky, on the future on news broadcasters.

Continue reading >
Alex Chandler, ITV News: The Changing Landscape of Broadcast News
24.10.16

Kate Fallis reports on ITV News’ Alex Chandler at the Shout! Communications Big Talk, 2016.

Continue reading >
What Sort of Video Do I Need as Part of a PR Campaign?
23.08.16
By Sophie McGregor   So you’ve decided you want to create a video for your next PR campaign?  Video offers extraordinary PR opportunitie...
Continue reading >
Shout! Communications Small Talk with Sky News Radio and IRN Editor, David Terris
02.08.16
By Arthur Perkins   Shout! played host recently to Sky News Radio and Independent Radio News (IRN) Editor David Terris for a Small Talk to ...
Continue reading >
Post-Production Techniques
22.07.16

By Rory Green

As Videographer for Shout! Communications, I am lucky enough to get to edit some great video content. In the world of PR, videos need to be visually interesting, but often they need to be edited quickly and in some cases only a few hours after an event! In this blog I will share a few of my favourite post-production techniques that I use to add some visual flair to a video package – but don’t take up too much edit time.

Continue reading >
What Does it Take to Get Your Story on a BBC One News Bulletin?
21.06.16
By Keren Haynes   BBC One news bulletins, broadcast at one, six and ten o’clock, reach an average of 5 million viewers per programme. So ...
Continue reading >
How Do You Make a Journalist Interested in Your PR Story?
14.06.16
By Keren Haynes   The logic is obvious.  If you speak a foreign language fluently you will be able to communicate with the locals more eff...
Continue reading >
Branding: Why Less is More on TV and Radio
07.06.16
By Keren Haynes   Broadcast PR is a funny old game when it comes to branding. Obviously clients want to see a return on their money and for...
Continue reading >
What’s the Difference Between the BBC and Commercial Radio Stations?
31.05.16
By Claire Burgess   You’re sitting there deciding who’s going to take this story. Is it BBC? Is it commercial? Well before you go full stea...
Continue reading >
Please take our QUIZ – and find out what Broadcast Personality you are!
24.05.16
What Broadcast Personality are YOU?? In the world of broadcast there are many different ways on lapping up your news and broadcast PR's are always ...
Continue reading >
Radio or TV: Which is Better?
13.05.16
By Arthur Perkins   Ask a client what makes a successful campaign and Broadcast PR is likely to be at the top of their wish list. But if bu...
Continue reading >
What is B-roll and why should you be interested?
10.05.16
Today, B-roll is more important than ever. There is now an expectation from broadcasters that, if you’re offering up a story for television, it shou...
Continue reading >
WHAT DRIVES US MAD ABOUT MEDIA RELATIONS
26.04.16
By Catherine Bayfield We LOVE media relations.   Nothing can surpass that feeling of finally clinching that much sought after opportunity on TV, ...
Continue reading >
Freelance or agency – who should you use for video production?
19.04.16
By Keren Haynes It’s obvious isn’t it? There are loads of good freelance videographers out there, many of whom are talented, creative and produ...
Continue reading >
Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
Continue reading >
greenscreen
Is Video Expensive?
24.03.16
By Keren Haynes You’re in a PR planning meeting, thinking about an upcoming campaign….But suggest producing video to support the story and the c...
Continue reading >
What Happens In TV Planning Meeting?
16.02.16
By Arthur Perkins Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the mill...
Continue reading >
Broadcast PR coverage
What happens in a TV planning meeting?
26.01.16

Many of us in PR wonder what goes on at TV editorial meetings. Who attends, what is discussed, what angles there are and the million dollar question; how do editors decide on the stories they want to broadcast.

Continue reading >
Top Tips for Green Screen
08.12.15
By Rory Green Are you interested in green screen filming but unsure how it would improve your broadcast PR campaign? This blog will look at three t...
Continue reading >
What broadcast PR spokespeople can learn from the Strictly Come Dancing audience!
11.11.15
by Keren Haynes, Shout! Co-Founder. I was lucky enough to be part of the Strictly Dancing audience last weekend – thank you to the producer who i...
Continue reading >
Broadcast Shake-Up
16.10.15
The broadcast landscape is ever-changing, however recent times show that competition is as high and as fierce as ever… The broadcast world is a v...
Continue reading >
media relations tips
Video Production: 17 hours filming onboard a boat!
12.10.15
As Shout! Communications’ videographer I have been asked to work on some interesting projects but our recent work supporting the charity Help for He...
Continue reading >
QUIZ: “Is your broadcast PR story newsworthy?”
17.08.15
In a recent blog we talked about what makes a good broadcast PR news story and the factors you need to make one. News is by definition something new o...
Continue reading >
How to get more broadcast PR airtime this Summer
03.08.15
Kids or no kids – it doesn’t matter on which side of the divide you stand, if you work in Public Relations then you should be interested in school...
Continue reading >
blog one
You’ve spent a lot of money on a celebrity spokesperson – how do you get your money’s worth?
30.04.15

You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.

Continue reading >
Glad
Broadcast PR: An insider’s view of being a campaign spokesperson
14.04.15
At Shout! Communications we're always looking to find the best spokespeople for Broadcast PR campaigns. But what makes a great spokesperson? Well we...
Continue reading >
greenscreen
The Power of using Green Screen for Video Production
11.02.15
Green Screen: everybody has heard of it, but why should you bother using it for video production? In short, green screen is a simple and inexpensiv...
Continue reading >
IMG_5949
Celebrity spokespeople: why we love them and hate them
05.02.15

Shout!’s latest blog discussed the reason why celebrity spokespeople may or may not work for you.

Continue reading >
Camera
How broadcast newsrooms are changing in 2015
27.01.15

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

Continue reading >
Top Broadcast PR tips from the BBC Head of Sport (English Regions): Charles Runcie
10.12.14
  The BBC Head of Sport. English regions has recently given a talk to PR practitioners at Shout! about how you can make your story stand ...
Continue reading >
Blog two
Broadcast PR advice: A guide to case studies
17.11.14

Broadcast PR advice from the Experts – Essential reading if you are planning on using case studies in your next campaign.

Continue reading >
Video camera close up
Broadcast PR advice: How to double up your coverage on radio and TV
08.09.14

Our top tips on how to boost coverage for your media relations campaign.

Continue reading >
PR campaign
Media relations: how to newsjack broadcast news to your advantage
11.08.14

Need help to news hijack? Top tips from broadcast journalists

Continue reading >
broadcast PR coverage
Expert advice – top tips from ex-journalists on securing broadcast PR coverage
14.07.14

Need help securing broadcast PR coverage? Get tips and advice from ex-journalists.

Continue reading >
Broadcast PR coverage
Three first time broadcast PR mistakes to avoid
07.07.14

Avoid these common broadcast PR mistakes to ensure you maintain the integrity and reputation of your brand.

Continue reading >
Broadcast PR coverage
Expert tips to help your broadcast PR budget go further
16.06.14

By investing wisely, you can make even a small broadcast PR budget go a long way.

Continue reading >
hand on keyboard
Tips for creating a survey to secure broadcast PR coverage
02.06.14

Surveys are a great way to get your PR story covered – but to get maximum broadcast PR coverage, ensure you’re asking the right questions.

Continue reading >
media relations tips
The icing on the media relations cake – the trick that will help you secure the best broadcast PR coverage
19.05.14

The best media relations tip for securing coverage for your next PR story? Give broadcast journos everything they might need on a plate.

Continue reading >
broadcast PR campaign
The worst broadcast PR disasters (and how to avoid them)
28.04.14

Making a mistake on-air can be embarrassing – and costly – but there are simple tricks for avoiding some of the most notable broadcast PR disasters.

Continue reading >
broadcast PR investment
Why every PR budget needs a broadcast PR investment
22.04.14

When allocating your PR budget, don’t forget the value you can gain from a broadcast PR investment.

Continue reading >
PR video
Integrated PR campaigns – how to successfully include broadcast PR
14.04.14

Any successful integrated PR campaign needs to include broadcast. Find out how to use each medium to relay a consistent message and get maximum brand exposure.

Continue reading >
media training
Why you shouldn’t be scared of outsourcing your broadcast PR
07.04.14

Don’t be frightened of outsourcing your broadcast PR – an experienced PR agency can often offer a huge range of skills, resources and experience.

Continue reading >
PR campaign
Why less is more with PR coverage – but sometimes broad is best
24.03.14

Don’t waste away a PR budget with a ‘spray and pray’ approach. Ensure you get the best PR coverage by focusing on smaller, targeted audiences.

Continue reading >
broadcast PR campaign
Radio, TV or online: Which one is right for your broadcast PR campaign?
11.03.14
You need coverage for your broadcast PR campaign, but which medium is best? We look at radio, TV and online and the campaigns they’re best suited for.
Continue reading >
media training
19 new ways to secure TV coverage – essential reading for PRs
26.02.14

There a host of new local TV stations launching across the UK this year. We look at what type of TV coverage will be available.

Continue reading >
Channel 4’s Katie Razzall gives PRs top tips
18.01.14

Getting coverage on Channel 4 News can be tricky, as they operate differently to other news services – they’re not afraid to be gritty, to be different and to tackle issues other stations might shy away from.

Continue reading >