Uncategorized posts

Do-your-own radio station, as part of a PR Campaign
13.03.19

As much air-time as you desire and as many brand mentions as you can fit in….just a couple of the advantages of launching your own radio station. And that’s not as far fetched as it sounds. For a modest budget and a bit of effort any organisation or individual can “own” some of the airways as part of a dedicated broadcast PR campaign.

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The rise of the podcast: A force to be reckoned with
21.02.19

There is no denying podcasts have taken the world by storm in a scarily short amount of time.  It’s crazy to think around 6 million UK adults are tuning in to podcasts every week. That’s a number that’s almost doubled in five years (from 3.2 million in 2013) according to the latest Ofcom figures.

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Latest RAJAR figures reveal interesting trends across the UK
Implications of the latest RAJAR figures for broadcast PR
12.02.19

The main headlines see the total reach drop more significantly in London over the past 12 months than across the rest of the UK. Total UK radio audiences were down 0.9% in Q4/18 compared with Q4/17. In the capital the drop was 3.9% – with some stations losing hundreds of thousands of listeners. Regardless of this, 88% of the population listen to the radio at some point each week (48.4 million people). 

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Broadcast PR Campaigns Amidst Brexit
05.02.19

And just like that, January 2019 and all the broadcast PR campaigns about health and resolutions, has come to an end – over in a flash (or maybe not for those whose month has been drier than others). February often seems quite frantic and by March, ordinarily, the year has found its regular pace. Not this year though….

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Clash of the streaming titans
31.01.19

Netflix- the streaming giant has long been untouchable and on its own in the streaming market, with its main competitors unable to get close in terms of numbers and dominance of the market. The company recently announced that its year end subscribers total 139 million, and estimates it now has 10% of all screen time in the US.  But is 2019 the year that it’s competitors up their game?

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The Top PR Stunts & Campaigns of 2019… So Far!
23.01.19
We’re only a few weeks into 2019, and already we’ve seen some headline-catching PR campaigns taking the UK (and the world!) by storm. As al...
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The “dark art” of PR dissected 
16.01.19

It’s been described by some journalists as “the dark art” and by disgruntled PR’s as an industry struggling to adjust, a profession which has many health issues and doesn’t like to self diagnose. It’s good to take a peak behind the PR curtain and as a PR practitioner I’m disappointed to see so much negativity and confusion about who we are and what we do. 

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Christmas Videos: the good, the bad and the ugly…  
21.12.18

Christmas videos:  you either love them or hate them. From Reuniting loved ones to a ‘wrapping’ Santa. We list some of our favourite corporate/ business Christmas videos for 2018. 

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I’m a Celeb Get Me Hired
14.12.18

We now know who the winner of “I’m A Celeb” is, but what happens next? Who is going to be hitting the screens and soundwaves with the PR pound behind them? As you may have seen on Sunday, Harry Redknapp was crowned king of the jungle, replacing his predecessor Georgia “Toff” Toffolo.

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Small Talk with Scott Beasley
05.12.18

The latest speaker in our long running series of Small Talks was Scott Beasley, Assistant Editor for Sky News’ “Ian King Live” programme.   The FTSE 100, macro economics, interest rates, smaller companies, technology and interesting characters are just some of the topics that float the “Ian King Live” boat.

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Holly Willoughby helps to break records
27.11.18

This year’s “I’m A Celebrity Get Me Out Of Here” is the most popular series to date, based on viewing figures, in the show’s 18-year history. But why is this group doing so well and why is watching celebrities eating fish eyes so entertaining? 

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What you should know about Broadcast PR
20.11.18

Broadcast PR. You hear us talk about it a lot- after all it’s what we live and breathe- but do you know what it actually is?  

 

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Using Broadcast PR in a new business pitch
14.11.18
We often say that broadcast is the icing on the cake for a client, but why? Well, it can help you reach your KPIs, ensure your campaign reaches the ta...
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The F word
30.10.18
So long middle-class men in suits presenting our favourite radio and telly shows, hello calls for representation, diversity and fair pay. Gender is...
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Shout Communications’ Big Talk October 2018
17.10.18
Gender diversity, attracting younger audiences and making news a conversation… news is modernising to keep up with the audiences, according to our...
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Using sports stars to support your Broadcast PR Campaign
26.09.18
The World Cup, the Ryder Cup and the European Championships have made 2018 a pretty good summer of sport, and have thrown a host of sporting superst...
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Turning the tables: media trainer prepares to go on air
11.09.18

Keren will appear on BBC Radio 4 tomorrow- she takes some leaves out of her own media training book in preparation!

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Professional Ghosting: When Clients Disappear
21.08.18

If you’ve ever been ‘ghosted’ by a date, then you’ll know how awful it feels and how it leaves you questioning what you may have done wrong. If you’ve experienced ‘ghosting’ in a professional sense, then you’ll also know that hurts too!   This week, we delve into the issue of what we’re calling “professional ghosting” and the way it could come back to haunt you. Chances are, you too know of a few professional ghosters…

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Andrew Dagnell, Head of UK Specialists at ITV- Small Talk
15.08.18
Shout! Communications recently hosted a broadcast networking event with ITV’s Head of UK Specialists, Andrew Dagnell. Andrew was appointed by ITV in...
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International Media Relations: securing coverage across the pond
10.07.18

By Kate Fallis, Broadcast PR Consultant


Securing overseas coverage for clients is becoming much more prevalent and often the icing on the cake off the back of a successful UK campaign. Many clients have an EMEA and global brief too and selling in to international broadcasters is increasingly a requirement.

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BROADCAST PR TEAM ASSISTANT/RUNNER, circa £18,000
02.07.18
Established, specialist broadcast PR agency Shout! Communications, based in London just round the corner from ITN, is looking for an assistant to supp...
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Is local radio underappreciated?
26.06.18

by Matt Napier, Broadcast Assistant


Much like comparing TV to radio, some stories simply aren’t made for everything. If you’ve got a story with a visual aspect then TV will, naturally, be more appropriate than radio. However, if your campaign is based on spreading information to the masses using spokespeople and statistics, then radio will be the way to go.

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Jim Grice, Head of News and Current Affairs London Live – Small Talk
19.06.18

By Kate Fallis, Broadcast PR Consultant


We recently had the pleasure of hosting Jim Grice, Head of News and Current Affairs at London Live, at Shout! Communications for a ‘Small Talk’. As a regional and national media veteran, we knew Jim’s insights would be invaluable to us and our guests, so we’d like to share them with those of you who weren’t there.

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Should Broadcast PR be separate from “mainstream” PR?
12.06.18

By Keren Haynes, Co-Director


At Shout! Communications we don’t think broadcast PR IS separate from “mainstream” PR, and it has always amazed us that there are those in the industry who think it is anything other than an integral part of any campaign.

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Shout! Communications Big Talk March 2018: Summary
20.03.18

by Catherine Bayfield, Co-Director


BBC News likes certainty but needs change…that was the premise of the latest Shout! Communications’ Big Talk, featuring a prestigious panel of speakers including  BBC UK News Editor Richard Burgess,  Editor of the Victoria Derbyshire Programme Louisa Compton and Editor of BBC News at 6pm and 10pm, Paul Royall.

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RAJAR Q4 2017 – figures proving radio is here to stay
20.02.18

By Arthur Perkins, Broadcast PR Consultant


The latest RAJAR figures are out and it looks like good news for breakfast shows. For those of you not in the know, RAJAR stands for Radio Joint Audience Research and it’s the official body in charge of measuring radio audiences in the UK; the organisation is jointly owned by the BBC and Radiocentre, on behalf of the commercial sector.

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Including Broadcast in a New Business Proposal
13.02.18

by Catherine Bayfield, Co-Director


It is often seen as the icing on the cake or an expensive add-on, but including broadcast PR in a new business proposal isn’t as challenging as you might think.

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Chiyo Robertson, BBC World News TV – Small Talk
10.01.18

By Arthur Perkins, Broadcast PR Consultant


In the latest installment of our Shout! Communications Small Talks, on Thursday 7th December 2017 we were delighted to host Chiyo Robertson, Editor of BBC World News TV Business Programming.

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The ‘Broadcast Booby-Trap’: How social media is affecting broadcast journalism
22.08.17

Alex Hesketh looks into the recent trend of ‘punking’ guests live on air, which has moved broadcast interviewing into the social media age.

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Why PRs shouldn’t dismiss local radio
15.08.17

Clients will always want national coverage, and while national radio is clearly a great get, there are also other ways to reach your target audience.

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Podcast power: from dying format to cultural dominance
09.05.17

The podcast is back with a bang. Here’s how it came back to life, and why you should consider as your next broadcast PR venture.

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Every client is different… what does success mean to you?
21.03.17

In the world of PR we all strive for success. But what do we mean by success? As they say one person’s drink is another person’s poison….and success can mean different things to different people.

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How Social Media is Changing Broadcasting
20.12.16

Gone are the days when families gathered round the TV to watch the news. Why would you? Unless it’s breaking news, you’ve already seen the story.

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What’s on at Shout! this Winter…
29.11.16

Free Workshops, Courses, and Media Training for PR Professionals. Take a look!

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The BBC World Service: a bold expansion against the grain
22.11.16

2016 has been a year of nationalist resurgence. Borders, immigration and ‘post-truth’ are the new media buzzwords of the year; they’re inescapable. The BBC World Service’s announcement that it will be making the biggest expansion “since the 1940s”, launching 11 new languages, has made a refreshing change.

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Shout! Communications’ Big Talk
30.09.16
You may well have attended one of our many Small Talks, which feature individual speakers from the world of broadcast news and daytime programming. Ou...
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Top Brush-offs Journalists Give PRs
12.04.16
By Catherine Bayfield You’ve got to be thick skinned when you work in PR and your job involves selling-in stories.   This is our bread and butter...
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3 top gadgets to use in a PR video
15.01.16
As Shout’s videographer I love using different gadgets and equipment to make our video productions stand out from the crowd. In this blog I will loo...
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blog one
You’ve spent a lot of money on a celebrity spokesperson – how do you get your money’s worth?
30.04.15

You’ve managed to secure a brilliant celebrity spokesperson for your PR campaign, but what next? If you are struggling to think of how to get the best results here are a few of Shout!’s top tips.

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Top 10 PR event locations
09.04.15

Shout! gives its recommendations for the top ten filming locations in London.

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Camera
How broadcast newsrooms are changing in 2015
27.01.15

Ensure you maximise your chances of gaining broadcast pr coverage by keeping up to date with changing newsrooms in 2015

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Canon C100
Why you need to film your PR event
01.12.14
So the big night is finally here... the PR event you’ve spent weeks meticulously planning is about to start. But wait! You’ve just realised you do...
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5 ways to ensure your PR video goes viral!
28.07.14

Find out how to create video for PR that will go viral and be shared by your target audience.

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New TV Station – London Live
12.02.14

The Evening Standard’s new TV channel London Live will be launching on March 31, and it’s being hyped as one of the most important launches in the UK.

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Shout! learns a lesson from the Duchess of Cambridge
17.01.14

Shout! spent a week by the sea in Southampton to help secure coverage for Princess Cruises as they launched their new ship Royal Princess.  All cruise ships have a Godmother, and Royal Princess was officially named by the Duchess of Cambridge, who cut the rope to break the traditional bottle of champagne on the ship’s hull.

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