Our Media Training Programme:
The training will give you a comprehensive overview of the broadcast industry – highlighting how to make it work for you. Our courses aim to help you generate maximum impact from every broadcast interview you do.
We can help you:
- Understand and deliver the types of stories broadcast journalists want to hear
- Identify and deliver your key messages into editable sound bites
- Present yourself to best effect for the camera
- Prepare for specific interviews – live and recorded
- Read and adapt your body language
- Turn a negative story into positive messaging
YOUR SCHEDULE
09.00
WELCOME AND INTRODUCTION
Outline of course, timetable for day, review of participants’ needs.
09.05
HOW THE MEDIA WORKS AND HANDLING INTERVIEWS
What journalists want. Tricks and traps. Advice on the techniques of working key messages into answers and how to handle hard and persistent questioning.
09.30
PRACTICAL SESSION 1
One to one pre-recorded TV interview. Objective to record a sound bite. Each trainee takes centre stage for an interview, followed by feedback on how they’ve performed.
10.00
PRACTICAL SESSION 2
Live TV studio-style interview – followed by analysis.
10.30
COFFEE BREAK
10.45
HANDLING INTERVIEWS
Presentation and body language tips. Interview/studio/camera techniques
11.00
PRACTICAL SESSION 3
TV ‘Down the Line’ live interview, followed by analysis.
10:45
PRACTICAL SESSION 4
Live radio interview followed by analysis
12.15
PRACTICAL SESSION 5
Final sound bite practice for TV followed by analysis
12.45
SUMMING UP AND REVIEW
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