Television Media Training
The greatest impact you can make with a television interview is not from WHAT you say, but HOW you say it and how you present yourself.
Our TV media training focuses on all 3 issues, ensuring you make the most of what is always a hard won opportunity to appear on regional or national television.
Our training can cover every potential style of interview – from pre-records and lives to down-the-lines and door stepping.
A typical television report is only a couple of minutes long, so a journalist ideally wants a pithy 20 seconds worth of pre-recorded interview to drop into their package. With a live interview the amount of time you get on air may increase to a couple of minutes or more.
How you get your message across in a live interview is very different from the techniques you should employ you in a pre-recorded interview. We will show you the difference and help you employ these different tactics in practice.
A Typical Schedule
| 10.00 | WELCOME AND INTRODUCTION Outline of course, timetable for day, review of participants’ needs. |
| 10.05 | HOW THE MEDIA WORK. HANDLING INTERVIEWS. PRESENTATION AND BODY LANGUAGE TIPS. |
| 10.15 | PRACTICAL SESSION 1 One to one pre-recorded interview. Each spokesperson takes centre stage for an interview, followed by feedback on how they’ve performed. |
| 10.45 | PRACTICAL SESSION 2 Live studio-style interview – followed by analysis. |
| 11.15 | BREAK |
| 11.30 | PRACTICAL SESSION 3 Down the line interview, followed by analysis. |
| 12.00 | CRISIS MANAGEMENT AND PRESS CONFERENCES |
| 12.15 | PRACTICAL SESSION 4 Door stepping and/or press conference interview. |
| 12.45 | SUMMING UP AND REVIEW |
Courses are tailored to exact client needs – sample for guidance only. We recommend no more than 4 spokespeople be trained in a half day session.
