Syndicated feature interviews appeal more to the smaller commercial stations but work well when you have a good spokesperson who doesn’t have the availability to do studio based interviews.

We can also distribute a syndicated feature interview as audio “B-roll”. B-roll is roughly edited material which allows a journalist to select and re-edit their own soundbites.

Shout! Communications produced both interviews and audio B-roll for Nivea, a sponsor for Cancer Research UK’s Race for Life. 50 stations used either the feature in its entirety, or used interview clips recorded and edited by us.

Some of the Nivea Male Cheerleaders