Sample schedules

We offer our media training in half, full or three quarter day sessions. Our training is tailored to individuals and we offer any combination of TV, radio, print and/or social media.

Our recommendation is to have no more than 3-4 people in a session, especially for those with little or no experience. 

Half day: Radio and TV 

09.00 WELCOME AND INTRODUCTION

Outline of course, timetable for day, review of participants’ needs
09.05 HOW THE MEDIA WORKS AND HANDLING INTERVIEWS

What journalists want. Tricks and traps. Advice on the techniques of working key messages into answers and how to handle hard and persistent questioning.
09:30PRACTICAL SESSION 1: RADIO
10.15 TV THEORY
Preparation, presentation, performance. Body language, what to wear.
Types of interviews. Logistics
10.30 PRACTICAL SESSION 2: TV
One to one pre-recorded TV interview, pro-active opportunity. Objective to record a sound bite. Each trainee takes centre stage for an interview, followed by feedback on how they’ve performed. Feedback and analysis.
11.15COFFEE BREAK
11.30PRACTICAL SESSION 3: TV

“Live” television interview. Handling difficult/hostile questions. Reactive opportunities. Feedback and analysis
12.15PRACTICAL SESSION 4: Television
“Down the line” interview (the interviewee is in a different location to the interviewer, so looks direct to camera)
OR spend more time on print techniques/social media support.
12.55-13.00 SUMMING UP AND REVIEW

Full day: Radio, TV and print – with an option to bring in a second trainer for print 

09.00WELCOME AND INTRODUCTION
09.05RADIO THEORY SESSION: HOW THE MEDIA WORKS AND HANDLING RADIO INTERVIEWS

What journalists want. Requirements for radio interviews. Preparing for a radio interview. Differences between commercial and BBC, national and regional. Journalistic tricks and traps. Techniques for working key messages into answers. Handling difficult and persistent questioning
09.30 PRACTICAL SESSION 1 RADIO
Perfect Spokesperson – Perfect Soundbite.
One to one pre-recorded interview.  Each trainee takes centre stage for an interview, followed by feedback on how they’ve performed.
Feedback will include initial thoughts on voice intonation and tone.
10.15PRACTICAL SESSION 2 RADIO
Live studio-style interview – followed by analysis.
11.00Break
11.15PRINT THEORY
“On/off” the record. Print pitfalls. Telephone vs face-to-face interviews.
11.30PRACTICAL SESSION 3: PRINT

Telephone interview for print.

(If you had a second trainer then we could run two practical sessions simultaneously – 3 people doing radio whilst 3 people do print, then they’d swop).*
12.30THEORY: SOCIAL MEDIA

Supporting your PR opportunities with Twitter, Instagram, LinkedIn and Facebook.
13.00Lunch
13.45TV THEORY
Preparation, presentation, performance. Body language, what to wear. Types of interviews. Logistics.
14.15PRACTICAL SESSION 4: TV

The Perfect TV soundbite.  Each delegate is interviewed with the goal of providing a single soundbite. Followed by playback & analysis.
15.00PRACTICAL SESSION 5: TV
Live studio/sofa style interviews. Followed by feedback and analysis
15.45Break
16.00PRACTICAL INTERVIEW 6: TV
16.45PRACTICAL INTERVIEW 7: TV
On location interviews eg at a conference, in the street
17.30Summing up. Review of objectives.

END

*If you had a second trainer for print they would write their interviews up whilst the delegates did their television training.   If you have just one trainer they would provide a written quote taken from the print interview the next day.