Media Training

Our media training aims to make your spokesperson an accomplished and confident performer – one that television broadcasters will want to invite back.

We offer a range of tailor-made media training courses to help companies and individuals present themselves more effectively on television. The courses are predominantly practical, led by trainers with both journalistic and PR experience – as close as it’s possible to replicate the “real thing”.

Spokespeople are taken through a variety of interview styles – styles they’re most likely to encounter, depending on their company and story. This could include live and pre-recorded interviews, down-the-lines, door-stepping and press conferences. All interviews are recorded, played back and analyzed.

At the end of the session you’ll be given a set of media training tips to take away with you.


“The Shout! team’s broadcast training sessions are an absolute must for any spokesperson who is going to appear on TV or radio. Covering the basics, from what to wear and how to sit, right up to how to answer the trickiest of questions, Shout!’s sessions have provided our clients with the confidence to go into a studio and absolutely nail it. I can’t recommend them highly enough.”
Claire Ayles, Co-found of Eleven Hundred Agency


Free Guide

Media Relations Guide

This E-book looks at some tips and tricks in all areas of production

Download now

Related Work

Cambridge Water

Shout! has media trained Cambridge Water’s senior management team several times over the last few years.

See full case study >