B-roll for Television

B-roll is a fantastic asset for maximizing coverage on TV – but only when it’s produced in a certain way. Follow our recommendations to guarantee it gets used.

B-roll is video footage that illustrates a PR generated story. B-roll is only ever likely to be used on the news, therefore it should be shot in a “news style” and look like material broadcasters would have filmed for themselves.

B-roll is not a finished product – it will be re-edited by the broadcaster, and possibly mixed and matched with footage they’ve shot themselves.

We recommend using B-roll for no more than 8 – 10 minutes of roughly edited shots. Good visuals are key, but B-roll can include some interviews with spokespeople and sound bites from key contributors.

“B-roll is only ever likely to be used on the news, therefore it should be shot in a “news style” and look like material broadcasters would have filmed for themselves. ”

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