Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

 
07
Mar
The Value of Video in PR
It’s emotive, engaging and ultimately easy to consume – no wonder video is one of the most influential mediums we have in PR.   The challenge is to make any investment in video as valuable as possible. This workshop looks at the different ways you can harness video to maximise this asset, including:  
  • B-Roll for television 
  • Online video packages that can be seeded online 
  • Video for social media 
Using real examples, we will look at the requirements and benefits of these different styles of video. We hope you’ll leave the workshop with lots of ideas for how you might use video in your next PR campaign. 
When: Thursday 7th March 2019
RSVP Now
 
14
Mar
Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone.  We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign. 
When: 14th March 2019
RSVP Now
 
21
Mar
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well as contrasting single service case studies. 
When: Thursday 21st March 2019
RSVP Now
 
04
Apr
10 Steps to Broadcast PR Heaven
Coverage on TV and radio is often the icing on the cake for a client. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! It looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. We will also look at how the requirements of national journalists differ from the requirements of regional journalists. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio. 
When: Thursday 4th April 2019
RSVP Now
 
18
Apr
Dissection of a Broadcast PR Campaign
Learn how to secure the very best coverage on TV, online and on radio. This course will break down the key elements of a successful broadcast PR campaign and the biggest do’s and don’ts. We’ll share our knowledge of everything to do with broadcast PR, giving you top tips on putting together a story that broadcast journalists will want to use. The workshop will look at writing for broadcast, spokespeople, case studies and the logistics and selling in techniques that are sometimes required to get a story on air. 
When: Thursday 18th April 2019
RSVP Now
 
02
May
PR Podcasts – The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available, the quality has arguably never been higher, and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82% of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others. 
When: Thursday 2nd May 2019
RSVP Now
 
16
May
Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone.  We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign. 
When: Thursday 16th May 2019
RSVP Now