We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams. Courses coming up include:
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sellins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well as contrasting single service case studies. The workshop takes place in our Bloomsbury office from 16:30-17:30 on Thursday 29th August.
When: 29th August 2019RSVP Now
10 Steps to Broadcast PR Heaven
Securing coverage on TV and radio can seem overwhelmingly difficult. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! We’ll consider radio days, selling in to television and how video production can be used to enhance a campaign. The workshop also looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio. The workshop takes place in our Bloomsbury office from 16:30-17:30 on Thursday 12th September.
When: 12th September 2019RSVP Now
Dissection of a Broadcast PR Campaign
Based on our own experience, we demonstrate how to secure some of the very best coverage on TV, online and on radio. Using a range of case studies, we break down the key elements of some successful broadcast PR campaigns we’ve been involved with – the highs and the lows! The stories we show case range from all-singing and dancing campaigns, that involve radio, television and video to more simple, straight forward single media ones. The workshop takes place in our Bloomsbury office from 16:30-17:30 on Thursday 26th September.
When: Thursday 26th SeptemberRSVP Now
Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign? This workshop takes an in depth look at what you can expect when you hire a spokesperson… and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging one. Using real campaign examples we’ll explain how you can get the most out of whoever’s fronting your campaign. We’ll even share our spokesperson contract with you.
When: 24th October 2019RSVP Now