Workshops and Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

 
13
Sep
10 Steps to Broadcast PR Heaven
Coverage on TV and radio is often the icing on the cake for a client. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! It looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. We will also look at how the requirements of national journalists differ from the requirements of regional journalists. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio.

Booking Form: 10 Steps to Broadcast PR Heaven - Booking Form

When: Thursday 13th September 2018, 1630-1730
RSVP Now
 
27
Sep
Using Celebrities and Third Parties
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone.  We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign.

Booking form: Using Celebrities and Third Parties Booking Form

When: Thursday 27th September, 1615 for a 1630 start
RSVP Now
 
11
Oct
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well as contrasting single service case studies.

Booking form: Including Broadcast in a New Business Proposal 

When: Thursday 11th October, 1615 for a 1630 start
RSVP Now
 
23
Oct
PR Podcasts: The Basics
In our view, podcasts are having something of an overdue renaissance. There have never been so many available, the quality has arguably never been higher and the market has been much more commercialised. But with so much competition, how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82% of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.

Booking Form: PR Podcasts The Basics

When: Tuesday 23rd October, 1615 for 1630 start
RSVP Now
 
08
Nov
10 Steps to Broadcast PR Heaven
Coverage on TV and radio is often the icing on the cake for a client. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! It looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. We will also look at how the requirements of national journalists differ from the requirements of regional journalists. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio.

Booking form: 10 Steps to Broadcast Heaven

When: Thursday 8th November, 1615 for a 1630 start
RSVP Now