Workshops and Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

PR Podcasts: The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available,  the quality has arguably never been higher and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82%  of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.

Booking Form: PR Podcasts - Booking Form

When: Thursday 22nd March 2018, 1615 for a 1630 start
Broadcast PR Doctor's Surgery
On the last Friday of every month we’ll be holding a broadcast PR surgery. Brain storming, research questions, creative ideas for videos, spokesperson selection… whatever your need, we’ll try and help you. A doctor is available between 1400 and 1800 on the last Friday of every month.

To book an appointment with a broadcast PR doctor please email or call a member of the team on 020 7240 7373.

When: Friday 23rd March 2018, 14:00-18:00
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well  as contrasting single service case studies., and help account managers develop a strategy for including broadcast elements in a PR campaign.

Booking Form: Including Broadcast - Booking Form

When: Thursday 5th April 2018, 1615 for a 1630 start
WEBINAR - Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone. We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign.

Booking Form: Using Celebrities and Third Parties - Booking Form

When: Tuesday 10th April 2018, 1615 for a 1630 start
Commissioning Video
The planning process of your PR video is crucial to its success. This course will break down the process of taking video from the first ideas right through to the final product. We will explore;
  • All things to consider before the camera is switched on
  • The pre-production process
  • Different styles and content to use in your video
Whether you are filming corporate videos, B-roll, or videos for social media, our video production experts will help you ensure your PR video has the best possible foundations.

Booking Form: Commissioning Video

When: Thursday 19th April 2018, 1615 for a 1630 start
Broadcast PR for Food and Drink Campaigns
Food and soft drink brands are loved by broadcasters - but alcohol can be more tricky to place. This course will help you package your food and drink story to guarantee radio, TV, online and social media coverage. We'll highlight the types of stories broadcasters and websites are looking for, and what you need to do to get your story on-air and online. If you specialise in food and drink based campaigns, we hope you'll pick up some great tips on how to maximise coverage.

Booking Form: Broadcast PR for Food and Drink Campaigns

When: Thursday 3rd May 2018, 1615 for a 1630 start
WEBINAR: The Power of Video in PR
It’s emotive, engaging and ultimately easy to consume – no wonder video is one of the most influential mediums we have in PR.   The challenge is to make any investment in video as valuable as possible. This workshop looks at the different ways you can harness video to maximise this asset, including:
  • B-roll for television
  • Online video packages that can be seeded online
  • Video for social media
Using real examples we will look at the requirements and benefits of these different styles of video. We hope you’ll leave the workshop with lots of ideas for how you might use video in your next PR campaign.

Booking Form: Power of Video - Booking Form

When: Tuesday 15th May 2018, 1630-1730
Commissioning Research for Radio and TV Campaigns
We'll look at how you should go about commissioning research so that it results in the best top lines and stories. We’ll give you guidelines for making up questions, sample sizes, regional breakdowns, making sure you create an effective headline, and of course, budgets! Then we’ll show you how to successfully translate your research into broadcast coverage. Research based stories often work better for radio than TV but there can be exceptions - we'll look at the differences between them. If you're interested in getting the best ROI when commissioning PR research this workshop will provide a solid strategy to work from.

Booking Form: Commissioning Research - Booking Form

When: Thursday 24th May 2018, 1615 for a 1630 start