Workshops and Courses
We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams. Courses coming up include:
Broadcast PR Doctor's Surgery
On the first Friday of every month we’ll be holding a broadcast PR surgery. Brain storming, research questions, creative ideas for videos, spokesperson selection… whatever your need, we’ll try and help you. A doctor is available between 1400 and 1800 on the first Friday of every month.
To book an appointment with a broadcast PR doctor please email firstname.lastname@example.org or call a member of the team on 020 7240 7373.
When: Friday 1st June 2018, 14:00-18:00RSVP Now
10 Steps to Broadcast PR Heaven
Coverage on TV and radio is often the icing on the cake for a client. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! It looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. We will also look at how the requirements of national journalists differ from the requirements of regional journalists. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio.
Booking Form: 10 Steps to Broadcast PR Heaven - Booking Form
When: Tuesday 5th June 2018, 1630-1730RSVP Now
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well as contrasting single service case studies., and help account managers develop a strategy for including broadcast elements in a PR campaign.
Booking Form: Including Broadcast - Booking Form
When: Thursday 14th June 2018, 1615 for a 1630 startRSVP Now
Dissection of a Broadcast PR Campaign
Learn how to secure the very best coverage on TV, online and on radio. This course will break down the key elements of a successful broadcast PR campaign and the biggest do’s and don’ts. We’ll share our knowledge of everything to do with broadcast PR, giving you top tips on putting together a story that broadcast journalists will want to use. The workshop will look at writing for broadcast, spokespeople, case studies and the logistics and selling in techniques that are sometimes required to get a story on air.
Booking Form: Dissection of a Broadcast PR Campaign - Booking Form
When: Tuesday 26th June, 1615 for a 1630 startRSVP Now
PR Podcasts: The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available, the quality has arguably never been higher and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82% of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.
Booking Form: PR Podcasts - Booking Form
When: Tuesday 10th July 2018, 1615 for a 1630 startRSVP Now
Press Release Writing
On our press release writing course, you'll learn the difference between writing for print and broadcast, how to create templates for each, the art of writing a snappy headline and much more, directly from former broadcast journalists and editors. Our team are experts in the field of press release writing, having created (and read) hundreds of releases throughout their careers - you will be learning from the best!
When: Thursday 19th July 2018, 1615 for a 1630 startRSVP Now
Broadcast PR for Food and Drink Campaigns
Food and soft drink brands are loved by broadcasters - but alcohol can be more tricky to place. This course will help you package your food and drink story to guarantee radio, TV, online and social media coverage. We'll highlight the types of stories broadcasters and websites are looking for, and what you need to do to get your story on-air and online. If you specialise in food and drink based campaigns, we hope you'll pick up some great tips on how to maximise coverage.
Booking Form: Broadcast PR for Food and Drink Campaigns
When: Tuesday 14th August 2018, 1615 for a 1630 startRSVP Now