Workshops and Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Using Celebrities and Third Parties in Broadcast PR
Thinking of using celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you. We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone. We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign.

Booking Form: Using Celebrities and Third Parties - Booking Form

When: Tuesday 19th December 2017, 1615 for a 1630 start
PR Podcasts: The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available,  the quality has arguably never been higher and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82%  of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.

Booking Form: PR Podcasts: The Basics - Booking Form

When: Tuesday 9th January 2018, 1615 for a 1630 start
Including Broadcast in a New Business Proposal
In our experience, getting coverage on television or radio is often the icing on the cake for a client. But when it comes to budgets it can be dismissed as an unaffordable “extra”. This workshop will highlight some of the many broadcast PR options available and how they can add fantastic value for money when used efficiently. We’ll discuss costs, case studies and how to maximise ROI. Options include radio days, TV and online sell-ins, PR video production, streaming, technical services and media training. Our examples will cover both large, multi-faceted campaigns as well  as contrasting single service case studies., and help account managers develop a strategy for including broadcast elements in a PR campaign.

Booking Form: Including Broadcast - Booking Form

When: Thursday 18th January 2018, 1615 for a 1630 start
Press Releases: How to get a journalist's interest
Journalists are bombarded with press releases these days, so never has it been so important to write a press release that will stand out from the crowd and grab their attention. Many of our team have worked as journalists themselves and we will give you:
  • A proven template you can use again and again
  • Advice on how to write a snappy headline and top line
  • The key ingredients a journalist needs to be interested in your story
The course is ideal for any communications professional looking to improve the pick-up they get from their press releases - no one is too experienced! We recommend you bring along a laptop and ideally a sample press release to work on.

Booking Form: Press Releases - Booking Form

When: Thursday 8th February 2018, 1615 for a 1630 start