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Workshops and Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

 
04
May
Streaming Options for PR Campaigns
Over the last couple of years streaming video has become much more accessible and cost effective. This workshop looks at the different options currently available – and the different budgets needed:  from live streaming on social media for free, through to worldwide satellite feeds, when it is more appropriate to bring in broadcast professionals. Whilst we will explore the principles of the technical side of streaming, the workshop will focus on how these different methods can enhance your PR campaign.
To book a place please contact alex@shoutcommunications.co.uk
When: Thursday 4th May, 1615 for a 1630 start
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18
May
Celebrities and Third Parties in Broadcast PR
Thinking of using a celeb or third party spokesperson in your next campaign?  This workshop takes an in depth look at what you can expect, and what will be expected of you.  We’ve got loads of hints and tips from what makes a good spokesperson, to the questions you should always ask before engaging someone.  We’ll also use real campaign examples to explain how you can get the most out of whoever’s fronting your campaign.
To book a place, please contact alex@shoutcommunications.co.uk
When: Thursday 18th May 2017, 1615 for a 1630 start
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08
Jun
Value of Video in PR
It’s emotive, engaging and ultimately easy to consume – no wonder video is one of the most influential mediums we have in PR.   The challenge is to make any investment in video as valuable as possible. This workshop looks at the different ways you can harness video to maximise this asset, including:
  • B-roll for television
  • Online video packages that can be seeded online
  • Video for social media
Using real examples we will look at the requirements and benefits of these different styles of video. We hope you’ll leave the workshop with lots of ideas for how you might use video in your next PR campaign.
To book a place please contact alex@shoutcommunications.co.uk.
When: Thursday 8th June 2017, 1615 for a 1630 start
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22
Jun
10 Steps to Broadcast PR Heaven
Coverage on TV and radio is often the icing on the cake for a client. Find out how to maximise on air opportunities in our one hour seminar. The workshop will give a broad overview as to what works – and what doesn’t! It looks at the sorts of stories broadcast journalists love, suitable spokespeople, packaging up a story so it’s broadcast ready and much more. We will also look at how the requirements of national journalists differ from the requirements of regional journalists. There’ll be lots of tips and for those who’ve not been in a radio studio before, and a look round our studio.
To book a place, please contact: alex@shoutcommunications.co.uk.
When: Thursday 22nd June 2017, 1615 for a 1630 start.
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