Workshops and Courses

We run free workshops and courses on all aspects of broadcast PR and video production for those working for PR Agencies or In-House Communications teams.  Courses coming up include:

Broadcast PR for Food and Drink Campaigns
Food and soft drink brands are loved by broadcasters - but alcohol can be more tricky to place. This course will help you package your food and drink story to guarantee radio, TV, online and social media coverage. We'll highlight the types of stories broadcasters and websites are looking for, and what you need to do to get your story on-air and online. If you specialise in food and drink based campaigns, we hope you'll pick up some great tips on how to maximise coverage.

Booking Form: Broadcast PR for Food and Drink Campaigns

When: Thursday 19th October 2017, 1615 for a 1630 start
PR Video Summit 2017
Shout! Communications' 3rd PR Video Summit is a full day of modules for PR agencies and in-house communications staff.
We’ll cover every aspect of video from practical sessions on storyboarding and filming to learning about how to secure the best coverage for your video online and on television. We will share our expertise in a series of bite-sized video master classes which will take place throughout the day. You are welcome to come on all the workshops, or you can pick and choose just a couple. The PR Video Summit will take place at our offices and studio in Bloomsbury. Places are limited, please book well in advance to avoid disappointment.

Booking Form: PR Video Summit 2017

When: Tuesday 31st October, 10am - 6pm
Press Releases: How to get a journalist's interest
Journalists are bombarded with press releases these days, so never has it been so important to write a press release that will stand out from the crowd and grab their attention. Many of our team have worked as journalists themselves and we will give you:
  • A proven template you can use again and again
  • Advice on how to write a snappy headline and top line
  • The key ingredients a journalist needs to be interested in your story
The course is ideal for any communications professional looking to improve the pick-up they get from their press releases - no one is too experienced! We recommend you bring along a laptop and ideally a sample press release to work on.

Booking Form: Press Releases: How to get a journalist's interest

When: Thursday 9th November 2017, 1615 for a 1630 start
Commissioning Research for PR Campaigns - with 3GEM

Co-hosted by 3GEM Research & Insights

Journalists still love a research story – thank goodness! But with so much competition to get on-air and grab the headlines, how do you make your PR research story secure good pick-up? This workshop will cover the different sort and quality of research that’s available, from cheap and cheerful, which sometimes is good enough, through to when you might need to commission something better. We’ll also look at sample sizes, regional breakdown, asking the right questions, making sure you create an effective headline – and budgets. If you're an interested in getting the best ROI when commissioning PR research this workshop will provide a solid strategy to work from.

Booking Form: Commissioning Research for PR Campaigns

When: Thursday 16th November 2017, 1615 for a 1630 start
WEBINAR - Streaming Options for PR Campaigns

This is a free, online version of our workshop which you can attend from your own desk!

Over the last couple of years streaming video has become much more accessible and cost effective. This workshop looks at the different options currently available – and the different budgets needed: from live streaming on social media for free, through to worldwide satellite feeds, when it is more appropriate to bring in broadcast professionals. Whilst we will explore the principles of the technical side of streaming, the workshop will focus on how these different methods can enhance your PR campaign.

Booking Form: Streaming Options for PR Campaigns

When: Tuesday 21st November, 1200-1300
PR Podcasts: The Basics
In our view podcasts are having something of an overdue renaissance. There have never been so many available,  the quality has arguably never been higher and the market has become much more commercialised. But with so much competition how do you make sure your podcast gets the attention it deserves? Our workshop will look at what makes a great podcast: content, optimum duration, sound effects and music. We’ll also give you an overview of how to get your podcast in the spotlight. 82%  of podcasts are downloaded from iTunes but there are things you can do to make your podcast stand out from the others.

Booking Form: PR Podcasts The Basics

When: Thursday 23rd November 2017, 1615 for a 1630 start