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We contrast the BBC's public service remit with commercial radio's advertiser-led model and explain how this impacts branding.
Read moreaboutWhat's the Difference Between BBC and Commercial Radio Stations? A Broadcast PR Guide.
We explain how to secure high-impact radio coverage through "radio days," using targeted PR research and expert spokespeople to reach millions of listeners.
Read moreaboutHow To Get Onto UK Radio - Advice From The Pros
We explain how the shift to digital platforms like Zoom and FaceTime has transformed broadcast PR, offering more flexibility for remote radio and television interviews.
Read moreaboutBroadcast PR in 2021
We explain how shifting work-from-home habits have moved peak radio listening to later in the morning, creating new high-reach opportunities for personality-led PR campaigns.
Read moreaboutLatest radio listening figures show demand for speech content is strong
We explain how radio remains a powerful PR tool with 89% of the UK tuning in, even as digital listening and shifting morning routines redefine peak audience times.
Read moreaboutRAJAR 2021
We explain how broadcast PR has evolved into a digital-first discipline where remote interviews, expert spokespeople, and high-quality B-roll are essential for securing mass-media coverage.
Read moreaboutBroadcast PR, the basics
We share highlights from our interview with Frank co-founder Andrew Bloch, who discusses the inspiration behind his agency and the importance of staying "frank" and relevant in a competitive PR market.
Read moreaboutProfile interviews with PR agency founders and bosses: andrew Bloch, Co-founder, Frank
We reflect on our experience launching the UK's first PR-focused digital radio station, sharing practical lessons on using temporary broadcasts as a powerful marketing tool for your brand.
Read moreaboutLessons Learnt: Running Your Own Radio Station
We provide a strategic guide to planning the perfect radio day, from choosing the right "news hook" and timing your launch to securing a charismatic spokesperson that broadcasters will love.
Read moreaboutTop tips to make your radio day go with a zing
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