On-Site Media Training
Our portable TV and radio studios can be set up at your premises — perfect for teams who cannot travel to a studio or need training on short notice.
Media Training
At Shout! Communications, we deliver expert media training in London and online, helping UK PR and communications professionals transform spokespeople into confident, polished performers.
Our bespoke courses are designed to prepare delegates for TV, radio, print, and social media interviews, ensuring they communicate key messages effectively and leave a lasting impression on journalists.
In today’s competitive media landscape, it is increasingly rare for a spokesperson to appear on air without prior training. Broadcasters and journalists expect spokespeople to deliver a professional, confident performance.
Our London media training courses ensure your team is fully prepared, whether it’s a live radio interview, a pre-recorded TV news clip or a trade press interview.
Watch our video to learn more
About
Why choose Shout! Communications
With over 20 years’ experience, Shout! Communications combines broadcast expertise with PR insight.
Our trainers are ex-BBC, ITV, GMB, and Sky News journalists who place clients on air daily, giving delegates insider knowledge on how journalists think and what makes a strong story.
We work with a wide range of UK clients, including corporates, SMEs, charities, and professional associations, offering bespoke training to match experience and objectives.
Every session is practical, realistic, and designed to build confidence, refine messaging, and enhance on-air performance.
What we do
Tailored Media Training for UK Spokespeople
Every organisation is different, so our media training is fully tailored to individuals or small groups, considering experience, role, and specific objectives. We work with:
- C-suite executives and senior leadership
- Brand ambassadors and spokespeople
- PR and communications teams
- Individuals preparing for specific campaigns, product launches, events, or crisis situations
Our approach blends practical exercises with essential theory, allowing delegates to practice key skills in a safe environment before facing real media. Each session is led by former national broadcast journalists, including professionals from the BBC, ITV, GMB, and Sky News, who bring real-world experience into every training session.
What you learn
Benefits for PR and Communications Professionals
Investing in media training delivers significant advantages for any PR or communications team:
- Enhanced Confidence: Delegates feel comfortable and professional on camera and mic
- Consistent Messaging: Clear, concise key messages are communicated in soundbites journalists can use
- Crisis Preparedness: Your team can respond effectively to challenging questions or negative stories
- Audience Engagement: Training ensures spokespeople use anecdotes and examples to engage viewers and listeners
- Future Spokespeople Identification: Develops a roster of capable, media-ready representatives within your organisation
- Improved Reputation: Polished spokespeople enhance your brand image and encourage repeat media invitations
Often, the “killer question” seems intimidating in theory, but with the right tools and practice, spokespeople gain the confidence to respond quickly and appropriately.
How that helps
What skills can training benefit?
Shout! Communications provides comprehensive media training to prepare spokespeople for any type of interview:
- TV and Radio Interviews: Live, pre-recorded, down-the-line, panel, and doorstep scenarios
- Crisis Communications: Handling challenging questions, avoiding defensive responses, and turning negative stories into positive messaging
- Message Development: Crafting clear, memorable soundbites aligned with your organisation’s brand and objectives
- Presentation Skills: Body language, camera presence, and broadcast etiquette
- Interview Preparation: Mock interviews tailored to the journalist, programme, or outlet
- Social Media and Digital Media Engagement: Guidance on presenting confidently online and handling video calls or streaming interviews
We also cover practical elements, including attire, voice projection, stage presence, and techniques to stay composed under pressure. Each delegate leaves with a clear strategy for managing interviews professionally, ensuring they communicate key messages consistently.
Tailored to you
What scenarios can training cover?
Effective media training is always relevant to your organisation and objectives. We work with clients to develop bespoke scenarios, considering:
- The type of media your spokespeople are likely to face (national TV, local radio, print, social media)
- Key messages you want to communicate
- Campaigns, product launches, or corporate announcements
- Potential crises or sensitive topics that may arise
Our trainers can simulate live and pre-recorded TV interviews, radio interviews, and multi-person panel discussions, even replicating complex “down-the-line” remote interviews.
Delegates practise answering difficult questions, using soundbites effectively, and steering interviews back to their key points if discussions go off track.
Eyebrow
Heading
Studio-based Training
Full HD cameras, studio lighting, green screens, and professional sets — ideal for realistic replication of news interviews, lifestyle shows, or corporate broadcasts
Online Media Training
Interactive Zoom sessions for up to three delegates with recording, playback, and analysis — cost-effective and time-efficient for senior executives.
Testimonial
What our clients say
Dr Sarah Cox
President Support, Association for Palliative Medicine of Great Britain and Ireland
As a media novice, I was anxious about a new role which involved appearances on TV and radio. The training was incredibly useful and supportive, helping me develop my skills and communicate confidently.
Felicity Young
Associate Director, UK PR, JLL London
Many thanks for another fantastic media training session, excellent as ever and the group really enjoyed it but more importantly thanks for the insights you gave our senior international resi team.
Julia Evans
Head of Media & Communications, Spear (formerly known as Resurgo)
Shout Communications came in to train our senior team. As an established charity, we know our area well, but the training enabled us to see how to communicate for the media audience, e.g. using less jargon and thinking about what points we want to get across ahead of time. The combination of theory with practice was perfect and enabled the team to step out of their comfort zone to practise in a safe space. We can’t wait to get stuck in!
A Trusted Partner
Some of the brands we’ve supported
