Finding the right spokesperson can be the difference between good broadcast coverage and game-changing broadcast coverage.
In an era where newsrooms are packed, running orders move fast, and editors are increasingly selective about PR-generated content, a third-party spokesperson remains one of the strongest ways to secure high-quality radio and TV opportunities.
At Shout! Communications, we help PR and comms teams identify, negotiate and prepare the perfect celebrity guest, credible expert or specialist contributor to front your story.
Whether you’re planning a national radio day, looking for major TV exposure, or building a multi-channel broadcast strategy, we connect your campaign with third party voices that newsrooms trust — and audiences want to hear.
Watch our video to learn more
About
But our difference is simple:
We combine newsroom expertise with guaranteed outcomes.
All the team have had previous careers in broadcast. We know what producers want. We know what spokespeople need. And we know how PR teams work.
If you want a spokesperson who will elevate your story, strengthen your coverage and make your broadcast campaign unmissable, we can find them.
Expert Guidance
A well-matched spokesperson instantly strengthens your story’s editorial value. For broadcast producers – especially at the BBC, commercial networks, Sky News, and mainstream daytime TV – authenticity matters. They want guests who can speak with legitimacy, energy and relevance.
A third-party spokesperson can:
Editors have become more selective. They want the human angle, the lived experience, the expert voice. That’s where our network comes in.
The Best Talent
Our own shows that using an independent spokesperson can double the number of interview opportunities secured.
Why?
Because the spokesperson removes the “commercial sting” from a PR story. Broadcasters prefer hearing a trusted expert or relatable voice talking about an issue, rather than a brand spokesperson promoting a product or campaign.
For example:
The right spokesperson elevates the story, strengthens the angle and increases its broadcast appeal.
Talent Sourcing
In an era where newsrooms are packed, running orders move fast, and editors are increasingly selective about PR-generated content, a third-party spokesperson remains one of the strongest ways to secure high-quality radio and TV opportunities.
At Shout! Communications, we help PR and comms teams identify, negotiate and prepare the perfect celebrity guest, credible expert or specialist contributor to front your story. Whether you’re planning a national radio day, looking for major TV exposure, or building a multi-channel broadcast strategy, we connect your campaign with third party voices that newsrooms trust — and audiences want to hear.
Best Strategy
We advise all clients to consider the following when hiring third-party talent:
However good the guest, if they’ve already appeared on radio or TV in the past month, many producers will say no.
Breakfast radio is prime time. Starting at 07:00 dramatically increases chances of national and regional coverage.
Some stations — particularly regional BBC outlets — prefer to pre-record the afternoon before the embargo lifts.
Authenticity drives bookings. Relevance matters more than fame.
Benefits
We shortlist relevant, editorially-appropriate spokespeople who are broadcast ready, aligned with your story, favoured by producers, within your budget, available for your timings, and comfortable delivering key messages.
Once agreed, we: prepare briefing notes, agree broadcast targets, share and explain the confirmed media schedule, develop key messages, clarify what they can/cannot say, conduct a pre-campaign run-through, and check availability for pre-records the day before.
Your sourced spokesperson becomes part of a wider broadcast plan which includes radio day, tv appearances, podcasts, audio features, social video clips, and online media interviews. This ensures your investment works across multiple platforms, not just on the day.
Testimonial
Senior PR Manager, Seven Consultancy
I wanted to say a MASSIVE thank you for all your work this week and keeping everything so smooth this morning. The client is thrilled, as are we.
Director of Media and Communications, Mary's Meals International
We have worked with Shout! for number of years now and find them incredibly effective at securing broadcast interviews. They are tenacious, proactive and very skilled - every team member understands exactly what a journalist needs and they always interrogate the material we send to ensure that we have all the right assets in place before they pitch to broadcasters. Highly recommended.
A Trusted Partner
Got Questions?
Our media relations team – made up of former broadcast journalists – has an extensive contact book across talent agencies, publicists, management companies and direct representative teams. We source:
Every recommendation is carefully selected to match your story, brand values, messaging and budget.
Unlike certain agencies that prioritise celebrity “wow factor” over suitability, we take a newsroom-first approach: only spokespeople with genuine relevance will land. Producers can spot a mismatched spokesperson instantly, and audiences won’t buy it either.
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71-75 Shelton Street
Covent Garden, London, WC2H 9JQ
