Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
What makes an LBC producer open a PR email? What sort of stories make it onto the Early Breakfast Show? And what turns a one-off interview into a regular broadcast opportunity?
Read moreaboutWhat makes a story newsworthy on LBC? An insider’s guide for PRs and communicators
How to Pitch to ITV’s Good Morning Britain in a Multi-Platform World
Read moreaboutWhat UK TV Editors Really Want
Insights from UK Broadcast Media Leaders at our Big Talk 2026
Read moreaboutAI in Broadcasting and Broadcast PR: Why Human Creativity Still Matters
What PRs Need to Know About City AM’s Video and Podcast Strategy
Read moreaboutInside the New Broadcast Playbook at City AM
We share insights from BBC Correspondent Peter Bowes on how to navigate the shifting broadcast landscape, from the dominance of YouTube to the importance of high-quality visuals.
Read moreaboutBroadcast PR in 2026: Television, Radio & Media Relations Guide
We summarize our recent Small Talk with presenter Peter Cardwell, who shares how to navigate the blurring lines between radio and television in the modern media landscape.
Read moreaboutInterview with Talk Presenter Peter Cardwell. What PR and Comms Professionals Need To Know About Pitching Broadcast Media in 2026
We summarize our recent Small Talk with Sky News presenter Matt Barbet, who explains why a "PR sensibility" and authentic human connection are key to landing broadcast coverage.
Read moreaboutFrom News to PR and Back Again: A Broadcaster's Take on Journalism, Audiences and Working with Comms Professionals
We break down the RAJAR Q3 2025 results, highlighting radio's resilient reach of 50 million listeners and the significant growth of digital platforms and commercial stations.
Read moreaboutRAJAR Q3 2025 Radio Listening Results: Radio Keeps its Reach
We summarize our October Small Talk with producer Hugo Chambre, who explains how to create "oven-ready" radio pitches and why spokesperson quality is the key to broadcast success.
Read moreaboutA Small Talk with Times Radio Producer Hugo Chambre
We summarize our September Small Talk with LBC presenter Iain Dale, who discusses his transition from politics to broadcasting and explains why he values respectful, human-led debate over aggressive interviewing.
Read moreaboutSmall Talk Interview with LBC Presenter and Political Commentator Iain Dale
We provide a practical guide on how to secure high-impact broadcast coverage, from identifying core news values like topicality and human interest to preparing the perfect spokesperson for TV and radio.
Read moreaboutHow to Get Your Story on TV and Radio: A Step-by-Step Guide
We summarize our Small Talk with ITV News anchor Julie Etchingham, who provides an inside look at how News at Ten is produced and explains why original content and diverse expertise are essential for the flagship bulletin.
Read moreaboutConversation with ITV News Anchor for News at Ten, Julie Ethchingham
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