AI in Broadcasting and Broadcast PR: Why Human Creativity Still Matters
Insights from UK Broadcast Media Leaders at our Big Talk 2026
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Our Blog
Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
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Our most recent articles
Broadcast PR in 2026: Television, Radio & Media Relations Guide
We share insights from BBC Correspondent Peter Bowes on how to navigate the shifting broadcast landscape, from the dominance of YouTube to the importance of high-quality visuals.
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Interview with Talk Presenter Peter Cardwell. What PR and Comms Professionals Need To Know About Pitching Broadcast Media in 2026
We summarize our recent Small Talk with presenter Peter Cardwell, who shares how to navigate the blurring lines between radio and television in the modern media landscape.
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From News to PR and Back Again: A Broadcaster's Take on Journalism, Audiences and Working with Comms Professionals
We summarize our recent Small Talk with Sky News presenter Matt Barbet, who explains why a "PR sensibility" and authentic human connection are key to landing broadcast coverage.
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RAJAR Q3 2025 Radio Listening Results: Radio Keeps its Reach
We break down the RAJAR Q3 2025 results, highlighting radio's resilient reach of 50 million listeners and the significant growth of digital platforms and commercial stations.
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A Small Talk with Times Radio Producer Hugo Chambre
We summarize our October Small Talk with producer Hugo Chambre, who explains how to create "oven-ready" radio pitches and why spokesperson quality is the key to broadcast success.
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Small Talk Interview with LBC Presenter and Political Commentator Iain Dale
We summarize our September Small Talk with LBC presenter Iain Dale, who discusses his transition from politics to broadcasting and explains why he values respectful, human-led debate over aggressive interviewing.
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How to Get Your Story on TV and Radio: A Step-by-Step Guide
We provide a practical guide on how to secure high-impact broadcast coverage, from identifying core news values like topicality and human interest to preparing the perfect spokesperson for TV and radio.
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Conversation with ITV News Anchor for News at Ten, Julie Ethchingham
We summarize our Small Talk with ITV News anchor Julie Etchingham, who provides an inside look at how News at Ten is produced and explains why original content and diverse expertise are essential for the flagship bulletin.
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A Small Talk chat with Global Radio's Showbiz Editor
We summarize our Small Talk with Global's Charlie Girling, who explains how she manages showbiz and media relations across major brands like Capital, LBC, and Heart to create 360-degree coverage for guests.
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An Insight Into The BBC's Morning Live Programme - With Executive Producer Joe Allen
We summarize our Small Talk with BBC Studios Executive Producer Joe, who outlines the specific "take-home advice" and heartfelt case studies required to land a spot on the UK's most-watched daytime show, Morning Live.
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Going National: How Broadcast PR Can Amplify Your Reach
We explore the enduring power of national TV and radio, explaining how broadcast PR builds unmatched credibility through strategic media relations and expert storytelling.
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