Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We share insights from 5 News Editor Debbie Ramsay on how the program achieved its best viewership figures since 2018 by focusing on domestic news and deeply understanding its core audience.
Read moreaboutBig Talk 2025 - Insights from Debbie Ramsay, Editor of 5 News
We share insights from Sky News' Jonathan Levy on the shift from traditional TV to video storytelling, exploring how newsrooms are adapting to declining reach by focusing on how modern audiences consume digital content.
Read moreaboutBig Talk 2025 - Insights with Jonathan Levy, Managing Director and Executive Editor of Sky News
We share highlights from ITV's Andrew Dagnell on the enduring popularity of linear news and how the broadcaster is successfully reaching younger audiences by adapting its content for digital platforms like ITVX and TikTok.
Read moreaboutBig Talk 2025 - Insights with andrew Dagnell, ITV's Director of News and Current Affairs
We highlight insights from the BBC’s Richard Burgess on why television news remains a dominant force, provided broadcasters continue to adapt by meeting younger audiences on digital platforms with verified, high-quality journalism.
Read moreaboutBig Talk 2025 – Insights with the BBC’s Director of News Content, Richard Burgess
A small talk hosted by Shout! Communications with Joe Hawkins
Read moreaboutSmall Talk Interview - With LBC News Producer and Presenter, Joe Hawkins
We outline the essential factors for choosing a brand spokesperson, from ensuring their values align with your identity to assessing the specific communication skills needed to handle high-pressure broadcast interviews.
Read moreaboutSelecting the Right Spokesperson: Key Considerations for Your Business
We explore how the digital shift has made being "clippable" and tech-savvy essential for modern spokespeople, as interviews now live across multiple platforms from TikTok to on-demand TV.
Read moreaboutThe Digital Age Spokesperson: Adapting To A Changing Media Landscape
We explore how video production is revolutionizing social media engagement, highlighting its unique ability to build emotional connections and brand recall across platforms like TikTok, Instagram, and YouTube.
Read moreaboutSocial Media Success in 2025: How Video Production Transforms Engagement
We explore how digital technology and smart speakers are reshaping the UK radio landscape, shifting the focus toward on-demand content and creating new opportunities for hyper-local and podcast-based PR.
Read moreaboutThe Changing Landscape of UK Regional & National Radio
We explore how integrating celebrity spokespeople and high-quality visuals can elevate broadcast PR campaigns, helping brands tap into the massive reach and high levels of public trust associated with TV, radio, and podcasts.
Read moreaboutWhat are the objectives of using a Celebrity PR Spokesperson
We share Tessa McCann's expert advice on landing CNBC coverage, highlighting her preference for spokespeople who are good and accompanied by high-quality B-roll.
Read moreaboutSmall Talk Interview with CNBC's Head of Strategic Relationships, Tessa McCann PR Insights
We analyze the Q4 2024 RAJAR figures to show how speech stations like Times Radio and LBC News are thriving alongside digital platforms like BBC Sounds, which reached a record 4.8 million weekly users.
Read moreaboutRAJAR radio audience listening figures Q4 2024
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