Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We analyze the Q4 2024 RAJAR figures to show how speech stations like Times Radio and LBC News are thriving alongside digital platforms like BBC Sounds, which reached a record 4.8 million weekly users.
Read moreaboutRAJAR radio audience listening figures Q4 2024
We explain how business podcasts have become an indispensable PR tool for humanising brands, establishing thought leadership, and building loyal communities through high-quality, on-demand audio storytelling.
Read moreaboutTen Benefits of Podcasts for Businesses - A Complete Guide to Business Podcast PR
A small talk hosted by Shout! Communications with Dominic O' Connell
Read moreaboutSmall Talk with Times Radio Business Presenter, Dominic O' Connell
We explore how podcast PR offers a cost-effective, long-form alternative to traditional broadcast, providing brands with the intimacy and time needed to build deep connections with increasingly digital-savvy audiences.
Read moreaboutA Podcast PR Guide - Increase Online Exposure
We explain why television remains the "cherry on the cake" for PR campaigns, offering a detailed guide to targeting the right channels—from the broad reach of BBC Breakfast to the human-interest focus of ITV's GMB—to maximize brand impact.
Read moreaboutThe Best UK TV Channels for a Broadcast PR Campaign
We identify 2025's key broadcast trends, highlighting how we use case studies and "in-vision" regional spokespeople to secure high-impact coverage.
Read moreaboutBroadcast PR Statistics and Predictions for 2025 and Beyond - The Latest Trends
We showcase the top PR campaigns of 2024, highlighting how brands like Uber and Duolingo used cultural moments and creative stunts to drive massive audience engagement.
Read moreaboutThe Best PR Campaigns of 2024 – A Year in Review
A small talk hosted by Shout! Communications with James Lewer
Read moreaboutHow To Secure Coverage On BBC Regional Television - A Talk With Reporter James Lewer
We explore why video PR is a vital tool for boosting brand awareness and engagement across TV, social media, and digital platforms.
Read moreaboutWhat Is the Future of Video in PR? Using Case Studies and Top Tips
Learn how corporate video can engage potential new clients, employees, and internal stakeholders.
Read moreaboutThe Benefits of Hiring a Corporate Videographer
A small talk hosted by Shout! Communications with Kevin Peachey
Read moreaboutSmall Talk - An Interview with BBC's Kevin Peachy
We analyze the record-breaking Q3 2024 RAJAR figures to show how radio remains a vital PR tool, reaching 50.9 million listeners through a mix of traditional broadcasts and growing smart speaker usage.
Read moreaboutRAJAR Radio Listening Figures – Q3 2024 – Is Radio Still Popular?
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