Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We explain how to secure high-impact news coverage by mastering the art of the broadcast pitch, providing expert media training, and navigating the shift toward remote interviews.
Read moreaboutHow to Get on the News – Tips from the Broadcast PR Experts
A small talk hosted by Shout! Communications with James Hanson
Read moreaboutSmall Talk - An Interview with James Hanson - Times Radio
A small talk hosted by Shout! Communications with Anna Tatton Brown
Read moreaboutSmall Talk - An Interview with Anna Tatton Brown, BBC News
We compare the immediate, cost-effective reach of radio against the prestigious, high-impact visuals of TV to help you choose the right platform for your campaign goals.
Read moreaboutWhich Is Better: Radio or Television PR?
A small talk hosted by Shout! Communications with Johnny Jenkins
Read moreaboutHow to secure PR coverage on LBC' s Nick Ferrari radio show
We explain why running a PR campaign during a general election is still highly effective, as audiences crave "news fatigue" relief and journalists seek non-political content to balance their schedules.
Read moreaboutHow to Get PR Coverage during the General Election campaign
We provide a "day in the life" look at the BBC's digital and daytime strategies, offering key tips on how to pitch for BBC Sounds, Morning Live, and The One Show.
Read moreaboutA Day in the Life of the BBC - An Insight into BBC Sounds, the One Show and Morning Live
We analyze the Q1 2024 RAJAR figures to show how radio has hit a record 49.9 million listeners, proving that the medium remains a powerhouse for PR despite shifts toward digital and smart speaker listening.
Read moreaboutMore People Listening To Radio Than Ever Before
A small talk hosted by Shout! Communications with Chris Burns
Read moreaboutSmall Talk - An Interview with Chris Burns, BBC Local Radio
We explain the diverse landscape of broadcast media—from TV and radio to podcasts and online streaming—to help you target the right channels for your PR campaign.
Read moreaboutThe Four Types of Broadcast Media for PR and How To Utilise Them
We summarize the latest insights from BBC Radio 4’s consumer team, exploring how flagship shows like You and Yours and hit podcasts like Sliced Bread are evolving to prioritize real-life stories over corporate jargon.
Read moreaboutHow to get PR coverage on Radio 4’s You and Yours programme
We analyze the latest RAJAR figures to show how commercial and speech radio are thriving in 2024, offering a massive and trusted platform for brands to reach nearly 50 million listeners.
Read moreaboutHow to Maximise Radio Broadcast PR Opportunities in 2024
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