Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We outline how the BBC's "digital-first" restructuring has transformed local radio, shifting toward regional networking and synchronized broadcasts to reach wider audiences across multiple stations simultaneously.
Read moreaboutRecent Changes at BBC Local Radio – The Latest News & PR Insights
We highlight the standout PR campaigns of the year, from Barbie's viral pink paint shortage to Dove's impactful advocacy for online safety, proving that the most successful stunts are those rooted in a clear, purpose-led strategy.
Read moreaboutPR Campaign Examples that Showcase Outstanding PR from 2023
We reflect on a year of significant transition within the industry, honoring the legacy of lost broadcasting icons while navigating a landscape defined by major BBC restructuring and the 50th anniversary of commercial radio.
Read moreaboutBroadcast movers and shakers - look back at 2023
We explain the essential role of B-Roll—roughly edited, copyright-free footage—in providing broadcasters with the visual tools they need to illustrate a story and secure television coverage.
Read moreaboutA-Roll vs B-Roll - What's the Difference?
A small talk hosted by Shout! Communications with Johnny Seifert
Read moreaboutJohnny Seifert Interview - Editor & Producer at Times Radio
We help clients create effective PR plans by identifying SMART goals and target audiences
Read moreaboutHow to plan the perfect PR campaign
We explain how to pitch effectively to Times Radio's Rosie Wright by prioritizing live, jargon-free business stories and ensuring your news peg aligns with the high-brow tone of The Times newspaper.
Read moreaboutRosie Wright Interview - Producer & Presenter at Times Radio
Our findings from RAJAR’s quarterly report, published on 3rd August 2023
Read moreaboutLatest radio listening figures, August 2023
We break down the technical differences between AM, FM, DAB, and internet radio, offering strategic advice on how to target different station demographics for maximum PR impact.
Read moreaboutThe Different Types of Radio Stations & Radio Broadcasting
We explain how BBC Radio 1's strict focus on the 15-29 demographic creates a unique opening for PR stories that feature young case studies and age-specific data.
Read moreaboutBBC Radio 1's strategy to target a specific audience is working….slowly
We contrast the BBC's public service remit with commercial radio's advertiser-led model and explain how this impacts branding.
Read moreaboutWhat's the Difference Between BBC and Commercial Radio Stations? A Broadcast PR Guide.
We explain how to secure high-impact radio coverage through "radio days," using targeted PR research and expert spokespeople to reach millions of listeners.
Read moreaboutHow To Get Onto UK Radio - Advice From The Pros
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