Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We explain the diverse landscape of broadcast media—from TV and radio to podcasts and online streaming—to help you target the right channels for your PR campaign.
Read moreaboutThe Four Types of Broadcast Media for PR and How To Utilise Them
We summarize the latest insights from BBC Radio 4’s consumer team, exploring how flagship shows like You and Yours and hit podcasts like Sliced Bread are evolving to prioritize real-life stories over corporate jargon.
Read moreaboutHow to get PR coverage on Radio 4’s You and Yours programme
We analyze the latest RAJAR figures to show how commercial and speech radio are thriving in 2024, offering a massive and trusted platform for brands to reach nearly 50 million listeners.
Read moreaboutHow to Maximise Radio Broadcast PR Opportunities in 2024
We highlight the core benefits of broadcast PR, from reaching record audiences of nearly 50 million listeners to using human-interest case studies that bring your campaign to life on TV and radio.
Read moreaboutThe Benefits of Broadcast PR
We outline how the BBC's "digital-first" restructuring has transformed local radio, shifting toward regional networking and synchronized broadcasts to reach wider audiences across multiple stations simultaneously.
Read moreaboutRecent Changes at BBC Local Radio – The Latest News & PR Insights
We highlight the standout PR campaigns of the year, from Barbie's viral pink paint shortage to Dove's impactful advocacy for online safety, proving that the most successful stunts are those rooted in a clear, purpose-led strategy.
Read moreaboutPR Campaign Examples that Showcase Outstanding PR from 2023
We reflect on a year of significant transition within the industry, honoring the legacy of lost broadcasting icons while navigating a landscape defined by major BBC restructuring and the 50th anniversary of commercial radio.
Read moreaboutBroadcast movers and shakers - look back at 2023
We explain the essential role of B-Roll—roughly edited, copyright-free footage—in providing broadcasters with the visual tools they need to illustrate a story and secure television coverage.
Read moreaboutA-Roll vs B-Roll - What's the Difference?
A small talk hosted by Shout! Communications with Johnny Seifert
Read moreaboutJohnny Seifert Interview - Editor & Producer at Times Radio
We help clients create effective PR plans by identifying SMART goals and target audiences
Read moreaboutHow to plan the perfect PR campaign
We provide a definitive guide to the seven different types of PR to help you understand the diverse channels available for managing and protecting your reputation.
Read moreaboutThe 7 Different Types of PR Channels & Communication Methods
We explain how to pitch effectively to Times Radio's Rosie Wright by prioritizing live, jargon-free business stories and ensuring your news peg aligns with the high-brow tone of The Times newspaper.
Read moreaboutRosie Wright Interview - Producer & Presenter at Times Radio
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