Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We contrast the BBC's public service remit with commercial radio's advertiser-led model and explain how this impacts branding.
Read moreaboutWhat's the Difference Between BBC and Commercial Radio Stations? A Broadcast PR Guide.
We explain how to secure high-impact radio coverage through "radio days," using targeted PR research and expert spokespeople to reach millions of listeners.
Read moreaboutHow To Get Onto UK Radio - Advice From The Pros
We utilize PR-generated research and surveys as a secret weapon to help brands gain high media visibility by transforming consumer data into credible, talkable news stories for broadcast campaigns.
Read moreaboutWhat is PR research? Examples, strategies and audience demographics
We explain how a structured press release helps brands control their narrative and grab the attention of busy journalists.
Read moreaboutHow To Write A Press Release
A small talk hosted by Shout! Communications with Henry Tribe
Read moreaboutA PR Interview with Times Radio Editor, Henry Tribe
We explain how to manage reputation through targeted PR campaigns that use "pegs" and high-quality visuals to secure impactful broadcast coverage.
Read moreaboutWhat is a PR Campaign?
Gemini said We explore how This Morning editor Martin Frizell embraces social media and a 24/7 digital strategy to maintain the show's status as a trusted daytime powerhouse.
Read moreaboutMartin Frizell – ITV’s This Morning Editor | Shout! Communications
A small talk hosted by Shout! Communications with Sally Watson
Read moreaboutOur Small Talk with GMB's Deputy Editor, Sally Watson
We explain how the shift to digital platforms like Zoom and FaceTime has transformed broadcast PR, offering more flexibility for remote radio and television interviews.
Read moreaboutBroadcast PR in 2021
We explain how to navigate a frantic news agenda by leveraging the "light and shade" broadcasters seek to balance heavy headlines with engaging PR stories.
Read moreaboutWhat impact does a busy news agenda have on your broadcast PR campaign?
We explain how shifting work-from-home habits have moved peak radio listening to later in the morning, creating new high-reach opportunities for personality-led PR campaigns.
Read moreaboutLatest radio listening figures show demand for speech content is strong
A small talk hosted by Shout! Communications with Dave Terris
Read moreaboutSmall Talk with Sky News, Head of Radio
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