Our Blog

Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.

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Latest radio listening figures, August 2023

Our findings from RAJAR’s quarterly report, published on 3rd August 2023

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The Different Types of Radio Stations & Radio Broadcasting

We break down the technical differences between AM, FM, DAB, and internet radio, offering strategic advice on how to target different station demographics for maximum PR impact.

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BBC Radio 1's strategy to target a specific audience is working….slowly

We explain how BBC Radio 1's strict focus on the 15-29 demographic creates a unique opening for PR stories that feature young case studies and age-specific data.

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What's the Difference Between BBC and Commercial Radio Stations? A Broadcast PR Guide.

We contrast the BBC's public service remit with commercial radio's advertiser-led model and explain how this impacts branding.

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How To Get Onto UK Radio - Advice From The Pros

We explain how to secure high-impact radio coverage through "radio days," using targeted PR research and expert spokespeople to reach millions of listeners.

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What is PR research? Examples, strategies and audience demographics

We utilize PR-generated research and surveys as a secret weapon to help brands gain high media visibility by transforming consumer data into credible, talkable news stories for broadcast campaigns.

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How To Write A Press Release

We explain how a structured press release helps brands control their narrative and grab the attention of busy journalists.

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A PR Interview with Times Radio Editor, Henry Tribe

A small talk hosted by Shout! Communications with Henry Tribe

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What is a PR Campaign?

We explain how to manage reputation through targeted PR campaigns that use "pegs" and high-quality visuals to secure impactful broadcast coverage.

Martin Frizell – ITV’s This Morning Editor | Shout! Communications

Gemini said We explore how This Morning editor Martin Frizell embraces social media and a 24/7 digital strategy to maintain the show's status as a trusted daytime powerhouse.

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Our Small Talk with GMB's Deputy Editor, Sally Watson

A small talk hosted by Shout! Communications with Sally Watson

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Broadcast PR in 2021

We explain how the shift to digital platforms like Zoom and FaceTime has transformed broadcast PR, offering more flexibility for remote radio and television interviews.