Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We utilize PR-generated research and surveys as a secret weapon to help brands gain high media visibility by transforming consumer data into credible, talkable news stories for broadcast campaigns.
Read moreaboutWhat is PR research? Examples, strategies and audience demographics
We explain how a structured press release helps brands control their narrative and grab the attention of busy journalists.
Read moreaboutHow To Write A Press Release
A small talk hosted by Shout! Communications with Henry Tribe
Read moreaboutA PR Interview with Times Radio Editor, Henry Tribe
We explain how to manage reputation through targeted PR campaigns that use "pegs" and high-quality visuals to secure impactful broadcast coverage.
Read moreaboutWhat is a PR Campaign?
Gemini said We explore how This Morning editor Martin Frizell embraces social media and a 24/7 digital strategy to maintain the show's status as a trusted daytime powerhouse.
Read moreaboutMartin Frizell – ITV’s This Morning Editor | Shout! Communications
A small talk hosted by Shout! Communications with Sally Watson
Read moreaboutOur Small Talk with GMB's Deputy Editor, Sally Watson
We explain how the shift to digital platforms like Zoom and FaceTime has transformed broadcast PR, offering more flexibility for remote radio and television interviews.
Read moreaboutBroadcast PR in 2021
We explain how to navigate a frantic news agenda by leveraging the "light and shade" broadcasters seek to balance heavy headlines with engaging PR stories.
Read moreaboutWhat impact does a busy news agenda have on your broadcast PR campaign?
We explain how shifting work-from-home habits have moved peak radio listening to later in the morning, creating new high-reach opportunities for personality-led PR campaigns.
Read moreaboutLatest radio listening figures show demand for speech content is strong
A small talk hosted by Shout! Communications with Dave Terris
Read moreaboutSmall Talk with Sky News, Head of Radio
We predict that the future of broadcast PR will be defined by the permanent adoption of remote interviews and a surging demand for high-quality B-roll and brand-owned podcasts.
Read moreaboutBroadcast Media Relations in 2022
We explain how the shift toward on-demand viewing is forcing broadcasters like the BBC to internalize new funding models and leaner production strategies.
Read moreaboutSmall Talk with Sky News Ian King Live Programme
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