Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.
Fresh insights
We explain how to navigate a frantic news agenda by leveraging the "light and shade" broadcasters seek to balance heavy headlines with engaging PR stories.
Read moreaboutWhat impact does a busy news agenda have on your broadcast PR campaign?
We explain how shifting work-from-home habits have moved peak radio listening to later in the morning, creating new high-reach opportunities for personality-led PR campaigns.
Read moreaboutLatest radio listening figures show demand for speech content is strong
A small talk hosted by Shout! Communications with Dave Terris
Read moreaboutSmall Talk with Sky News, Head of Radio
We predict that the future of broadcast PR will be defined by the permanent adoption of remote interviews and a surging demand for high-quality B-roll and brand-owned podcasts.
Read moreaboutBroadcast Media Relations in 2022
We explain how the shift toward on-demand viewing is forcing broadcasters like the BBC to internalize new funding models and leaner production strategies.
Read moreaboutSmall Talk with Sky News Ian King Live Programme
A small talk hosted by Shout! Communications with Katie Prescott
Read moreaboutBBC Business Correspondent Katie Prescott Small Talk
We explain how radio remains a powerful PR tool with 89% of the UK tuning in, even as digital listening and shifting morning routines redefine peak audience times.
Read moreaboutRAJAR 2021
We explain how broadcast PR has evolved into a digital-first discipline where remote interviews, expert spokespeople, and high-quality B-roll are essential for securing mass-media coverage.
Read moreaboutBroadcast PR, the basics
A small talk hosted by Shout! Communications with Richard Frediani
Read moreaboutSmall Talk with BBC Breakfast Editor Richard Frediani
A small talk hosted by Shout! Communications with Andrew Dagnell
Read moreaboutITV News Small Talk
A small talk hosted by Shout! Communications with Johnny Seifert
Read moreaboutSmall Talk with talkRADIO and Times Radio Show Biz Editor
We reflect on eighteen years as a specialist broadcast PR agency, sharing how our roots in journalism and a commitment to honesty have helped us navigate the "coal face" of securing radio and TV coverage.
Read moreaboutEighteen Years of Business Life Lessons
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