Our Blog

Tips, thoughts and news about broadcast and broadcast PR. The Shout! Communications’ blog keeps our followers up-to-date with all the latest happenings with television, radio and podcasts.

Fresh insights

Our most recent articles

Small Talk with Times Radio

A small talk hosted by Shout! Communications with Poppy Bullard

Read moreaboutSmall Talk with Times Radio

Small Talk with Bauer Media

A small talk hosted by Shout! Communications with Steve Parkinson and Jo Parkerson

Read moreaboutSmall Talk with Bauer Media

The Argument for B-roll

We explain how the "perfect storm" of leaner newsrooms and digital-first media has made high-quality B-roll a permanent necessity for securing visual coverage in 2026.

Small Talk with LBC

A small talk hosted by Shout! Communications with Thomas Danielian

Controlled information or journalists throwing their toys out of the pram?

Gemini said We explain how excluding journalists from government briefings undermines press freedom and risks spreading misinformation.

Read moreaboutControlled information or journalists throwing their toys out of the pram?

The two main reasons for media training a broadcast spokesperson

The two main reasons for media training a broadcast spokesperson by Keren Haynes, Media Trainer

Read moreaboutThe two main reasons for media training a broadcast spokesperson

Profile interviews with PR agency founders and bosses: Steve Strickland & Gary Wheeldon - Talker Tailor Trouble Maker

We discuss how a rebellious "trouble maker" mindset and a commitment to diversity drive creative success in the PR industry.

Read moreaboutProfile interviews with PR agency founders and bosses: Steve Strickland & Gary Wheeldon - Talker Tailor Trouble Maker

Small Talk with BBC Economics Correspondent, andrew Verity

A small talk hosted by Shout! Communications with Andrew Verity

Read moreaboutSmall Talk with BBC Economics Correspondent, andrew Verity

Profile interviews with PR agency founders and bosses: andrew Bloch, Co-founder, Frank

We share highlights from our interview with Frank co-founder Andrew Bloch, who discusses the inspiration behind his agency and the importance of staying "frank" and relevant in a competitive PR market.

Read moreaboutProfile interviews with PR agency founders and bosses: andrew Bloch, Co-founder, Frank

The Importance of Outside Broadcasting – Benefits & Challenges

We explain how outside broadcasts provide a more atmospheric and engaging backdrop for radio and television campaigns than a standard studio.

Read moreaboutThe Importance of Outside Broadcasting – Benefits & Challenges

Lessons Learnt: Running Your Own Radio Station

We reflect on our experience launching the UK's first PR-focused digital radio station, sharing practical lessons on using temporary broadcasts as a powerful marketing tool for your brand.

Read moreaboutLessons Learnt: Running Your Own Radio Station

Small Talk with Scott Beasley

A small talk hosted by Shout! Communications with Scott Beasley

Read moreaboutSmall Talk with Scott Beasley