B-Roll for Television
B-roll footage is one of the most powerful tools in PR video production. It provides television newsrooms with ready-to-use copyright free visuals that illustrate a story.
Video Production
High-quality visuals are essential for securing media coverage. At our PR and video production agency we create engaging, broadcast-ready video content designed to help brands gain exposure across television, online news platforms, social media and corporate channels.
While anyone can record a video on a phone, journalists and audiences expect professional visuals. That’s why our PR video production services combine state-of-the-art cameras, experienced production teams and strategic PR thinking to create content that captures attention and supports media storytelling.
Based in London, our video production teams work with brands across the UK and internationally, filming and editing professional PR videos that maximise reach and return on investment.
Watch our video to learn more
About
Why choose Shout! Communications
All our team includes former broadcast journalists and experienced video producers, which means we understand exactly what television newsrooms and online media outlets need.
We combine PR strategy, journalistic insight and professional production to deliver video content that communicates your message while remaining suitable for editorial use.
This balance ensures your PR campaign achieves maximum visibility across television, online media and social platforms.
Visual impact
Why Video Is Essential for PR Today
Journalists are under increasing pressure to produce more content with fewer resources. Providing high-quality video footage makes their job easier — and dramatically increases your chances of gaining coverage.
For television news outlets, visual content is critical. If your PR story includes compelling video footage, it becomes significantly more attractive to broadcasters.
Providing ready-to-use B-roll essentially gives journalists the pictures they need to tell the story. As a result, PR video production can deliver national broadcast exposure at a fraction of the cost of television advertising.
Technical support
The PR Video Production Process
Successful PR video production requires balancing two priorities:
- Your brand message, and
- The needs of journalists.
First, the video must represent your organisation positively.
Decent lighting, professional staging and thoughtful branding ensure the footage reflects your brand at its best.
Second, the footage must be suitable for broadcast use. That means thinking like a journalist when planning the shoot.
Before filming begins, we develop a “paper edit” — a plan for the footage required to create a typical news package.
A typical television package
What is a typical structure?
A standard television news segment often follows this structure:
15 seconds – Reporter introduction
The strongest visuals appear here to capture viewer attention.
15 seconds – Interview clip
First contributor or spokesperson.
15 seconds – Reporter voiceover
Additional footage supporting the story.
15 seconds – Interview clip
Second contributor.
15 seconds – Reporter voiceover
Additional visuals or graphics.
Reporter piece to camera
The journalist delivers the closing segment directly to the audience.
By planning video production around this structure, we ensure the footage journalists need is captured efficiently. This approach saves time, reduces costs and significantly improves the chances of media pickup.
Learn more
Other video production services
Corporate Video Production
Our corporate video production service helps organisations tell their story in a clear, engaging and visually compelling way.
Social Media Video Production
Our team produces creative, short-form videos optimised for platforms such as LinkedIn, Instagram, X and TikTok.
Testimonial
What our clients say
Michele Andjel
Vice President, PR at P&O Cruises/Carnival UK
I’ve worked with Shout! for a number of years now and have used them for both video production and media relations. They have consistently delivered great video content which has led to brilliant broadcast coverage on radio, TV and on-line. They also keep ahead in digital PR and video distribution which is invaluable.
Felicity Read
Director of Media and Communications, Mary's Meals International
We have worked with Shout! for number of years now and find them incredibly effective at securing broadcast interviews. They are tenacious, proactive and very skilled - every team member understands exactly what a journalist needs and they always interrogate the material we send to ensure that we have all the right assets in place before they pitch to broadcasters. Highly recommended.
A Trusted Partner
Some of the brands we’ve supported
Got Questions?
FAQs
What is PR video production?
PR video production refers to video created specifically to support public relations campaigns. These videos are designed to promote a brand, organisation or product while also providing journalists with visual content that can be used in news coverage.
PR videos typically include:
- B-roll for television news
- social media video content
- corporate brand films
How much does PR video production cost?
Costs vary depending on the location, complexity and length of filming. Most PR video production projects are charged in half-day or full-day filming and editing packages.
As a guide, a simple B-roll package or short video usually requires:
- Half a day filming
- Half a day editing
Our experienced production team works quickly and efficiently, helping clients maximise value while maintaining broadcast-quality standards.
Why use Shout! Communications
Any PR video will be used by journalists therefore it needs to be produced in a style that an online or TV journalist will adopt. As former television journalists ourselves, we fully understand the requirements. We can find that balance between communicating key PR messages, verbally and audibly, and delivering the video PR content that will best please a broadcast journalist.
