NHS Technology
Shout! produced a short video cartoon of live animation and came up with an innovative and fun way of explaining complex Government strategy. We engaged a cartoonist who depicted the Secretary of Health’s vision of a paperless NHS. The challenge was to keep the viewers engaged.
The Project
Taking the hassle out of healthcare a 2-minute video illustrating The Secretary of State for Health’s vision of a paperless NHS through speeded up live action of cartoonist drawing 3 scenarios – as NHS is now and how NHS will be when SoS’s vision becomes reality.
What we did
- Commissioned a political cartoonist.
- We filmed him drawing three sets of cartoons, depicting different scenarios within the NHS.
- Each set featured a picture based on the NHS now and a second based on how the NHS could be in the future.
- Research suggests viewers of online video fail to watch the material to the end.
- To counteract this we introduced an optional interactive version of the video which enabled viewers to choose to view either a cartoon based on the NHS as it is now, or the NHS and how it could be in the
Challenges
- An extremely tight turnaround.
- To ensure complex key messages in a fun engaging way.
- To create a film that would go viral and something people would want to share with friends, family and/or colleagues
Outcome
The paperless NHS video is part of a long term campaign. Since its soft launch:
- A Sentiment Analysis has shown a surge in positive comments about a paperless NHS on social media
- There have been 3,674 plus viewings on YouTube
- Over 1, 614 page views to the Digital Challenge website where the video is embedded
- And over 200 retweets.
Contact
Lets work together
As a dedicated broadcast PR agency based in London, we are experts in securing broadcast PR opportunities. Working with PR agencies and in-house communications teams, we offer everything a brand needs to get on TV, on radio and online.
We use our contacts, knowledge and video and podcast production skills to obtain high quality broad PR opportunities at regional, national and international levels.
