Case Studies

A new cruise ship launched 15 months into the Covid-19 pandemic and an extremely busy news agenda. The naming of P&O Cruises latest ship Iona had been delayed by a year on account of coronavirus. That was just one of the challenges for this broadcast PR campaign. But the glitz and glamour of the occasion translated magnificently into positive television and radio coverage.

This was an on-going, news hijacking programme, the brief for which was to secure opportunities across national and regional television and radio for “Feel Good With Lavina.”

We supported map experts Ordnance Survey (OS) with a summer broadcast campaign to promote their National Map Reading Week. This was one of several projects in a three year long contract.

We first started working with identity experts Onfido in 2020 and the programme started with us media training the spokespeople who had been nominated to take part in the PR programme. This involved face-to-face in London ( before the lock down!) and remote for spokespeople based in the United States. Then the real work began.

We secured Major Tim Peake to headline the Raspberry Pi Foundation’s Astro Pi campaign, creating an out of this world media buzz. By landing prime coverage on GMB and Sky News, we shared their story with over 10 million people nationwide.

We turned a self-published book about lockdown yarn bombing into a national broadcast hit, securing prime spots on BBC Breakfast and ITV News. Our strategy reached over 24 million people and propelled the title onto the Amazon bestseller list for charity.

We turned Mailbird’s research on workplace email etiquette into a transatlantic hit, reaching 9 million people across the UK and USA. Our strategy secured 15 interviews including a standout 10-minute feature on New York’s PIX TV to position the brand as a leading global authority.

We shared moving family stories to champion the charity’s call for 24/7 children's palliative care. Our campaign reached nearly 5 million people and secured 14 interviews to highlight critical funding gaps across the UK.

We highlighted Slimming World's research on mental toughness and weight loss to secure prime coverage on Sky Radio and GB News. By pairing expert spokespeople with inspiring success stories, we reached over 36 million people during the competitive New Year period.