Case Studies

It was the biggest ship built for the British market…but it was also broadcast PR on the grandest scale. Shout! Communications has had the pleasure of supporting P&O Cruises with broadcast PR for several ship launches, but a naming ceremony that involves the Queen is always going to be that extra bit special. This was the case with Britannia when she was unveiled at a spectacular launch in March 2015.

We secured 18 interviews for VFC’s study on industrial chicken farming, featuring Matthew Glover and Evanna Lynch. This broadcast strategy reached 5.1 million people and helped quintuple the brand's daily sales.

MLex is a global B2B newswire specialising in regulatory risk. We work with them on a retained basis, placing their correspondents, who are located in the world’s key regulatory centres, on UK and international radio and television.

Chris Packham, known for his passion for animals and wildlife, was launching the UK’s first ever wildlife audit. His goal was to highlight the extent to which the nation’s species are under threat and this was to be the first independent audit of its kind in the UK.

Red Consultancy commissioned Shout! Communications to promote their client, McDonald’s, and the Grassroots Football Awards campaign. Former England footballer, Martin Keown, was the spokesperson for the campaign, having played at grassroots level as a child before going on to play professionally for several top division clubs.

Shout! was asked to secure national and regional TV and radio coverage for a campaign warning that cases of carbon monoxide (CO) poisoning are rising, despite the efforts of campaigners to encourage people to protect themselves with an alarm.

Shout! produced a short video cartoon of live animation and came up with an innovative and fun way of explaining complex Government strategy. We engaged a cartoonist who depicted the Secretary of Health’s vision of a paperless NHS. The challenge was to keep the viewers engaged.

The charity Help For Heroes commissioned Shout! Communications to stream a live Q&A session on their Facebook page, as part of World Mental Health Day. The aim was to generate awareness for mental health issues among military personnel, promote the charity’s Hidden Wounds service, and to boost the exposure of Help for Heroes’ social media content.

Shout! produced two dramatic films showing good and bad examples of health workers dealing with sensitive issues. The films were used as part of training packs by the Institute of Health Visiting.